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Get in the Know on Generative AI

Research report featuring decision-maker insights

Generative AI Illustration

Research Report

Generative AI Challenges and Potential Unveiled: How to Achieve a Competitive Advantage

Generative AI is transforming the workplace – and society – at a whirlwind pace.

We asked 200 decision-makers within the UK and Ireland about the challenges and opportunities their organisations face as they implement generative AI.

This report shares the results of this survey and AI best practices, including the optimal way to use the technology while accelerating innovation across your business, protecting your data and cultivating trust in changing times.

In this report, you will learn:

  • How businesses in the UK and Ireland are leveraging generative AI to enhance employee satisfaction and operational efficiency.
  • Key strategies for overcoming the challenges of integrating generative AI into existing systems.
  • The importance of developing a comprehensive governance framework to maximise the benefits of generative AI while ensuring compliance and ethical use.
  • Practical insights on how to harness generative AI for sustainable competitive advantage.

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