Customer experience - now and into the future

SAS partnered with Futurum Research to survey more than 4,000 consumers, executives, marketers and technology professionals to understand what defines customer experience today and how it’s evolving through the year 2030.

The research revealed five key themes driving the evolution of customer experience now and into the future – along with some surprising gaps between brand and consumer views about technology and its uses, data privacy, what drives loyalty and more.

Download this ebook to learn the five themes we uncovered, why they matter and how they’ll affect your brand.