Making podcasts more personalized for users and profitable for producers
Real-time analytics helps podcasters see how content is performing.
Tailored recommendations for happy subscribers
Podimo achieved this using • SAS® Office Analytics • Data Connectors
SAS Analytics helps Podimo match listeners to the content they love
Podcasts have become a global phenomenon and a preferred method for listening to audio content on an array of topics. According to Discoverpods, 76.8% of podcast fans listen for more than seven hours each week. But with millions of podcasts already produced and more being added every day, finding the most relevant ones can be overwhelming.
Podimo is a Danish podcast subscription service that provides tailored content to its subscribers. Founded in 2019, Podimo is available in Denmark, Germany, Norway, Spain and 20 countries in Latin America. The team behind the startup have already proven their concept of data-driven user experiences with the digital book subscription service Mofibo, and decided to apply what they learned to podcasts.
“Podcasts are very popular, but the overall consumer experience leaves a lot to be desired,” says Martin Jonassen, Chief Data Officer at Podimo. “Podimo curates the experience for listeners and makes it easy to access the best content. This means you need a strong analytical core to your business model.”
Podcasts are very popular, but the overall consumer experience leaves a lot to be desired. Podimo curates the experience for listeners and makes it easy to access the very best content. This means you need a strong analytical core to your business model.Martin Jonassen Chief Data Officer Podimo
Curated content based on data insights
Podimo uses SAS® Office Analytics to create a tailored listening experience by curating content based on subscriber preferences. It then provides suggestions for the listener’s next podcast experience.
Because podcast content can have a short shelf life, this sort of data analysis needs to happen in real time, especially for podcasts covering news, sports and political commentary.
Supporting podcasters
With more than 600 exclusive shows, Podimo creates a VIP experience for listeners and podcasters.
In addition to royalties, Podimo’s podcasters gain access to data about content performance, such as how long listeners listen, the time of day, and listeners’ age and gender. With this valuable information, podcasters can make their content even more relevant to their listeners, post new content at peak hours and appeal more to potential sponsors.
“When users are willing to pay to listen to content that has been carefully selected for them, it ensures that podcasters can spend their time doing what they do best – creating great content and using data insights to make it even better,” Jonassen says. “Podimo enables listeners and podcasters to truly work together to secure a sustainable future for podcasts.”
Podimo – Facts & Figures
250,000+
minutes of exclusive podcasts
30,000+
audiobooks available
800,000+
minutes of kids entertainment
Les résultats présentés dans cet article sont spécifiques à des situations, problématiques métiers et données particulières, et aux environnements informatiques décrits. L'expérience de chaque client SAS est unique et dépend de variables commerciales et techniques propres, de ce fait les déclarations ci-dessus doivent être considérées dans un contexte. Les gains, résultats et performances peuvent varier selon les configurations et conditions de chaque client. SAS ne garantit ni ne déclare que chaque client obtiendra des résultats similaires. Les seules garanties relatives aux produits et services de SAS sont celles qui sont expressément stipulées dans les garanties contractuelles figurant dans l’accord écrit conclu avec SAS pour ces produits et services. Aucune information contenue dans le présent document ne peut être interprétée comme constituant une garantie supplémentaire. Les clients ont partagé leurs succès avec SAS dans le cadre d’un accord contractuel ou à la suite de la mise en œuvre réussie du progiciel SAS. Les noms de marques et de produits sont des marques déposées de leurs sociétés respectives.