Marketing y Publicidad
Marketing y Recursos publicitarios
Explore una variedad de recursos relacionados con la analítica de marketing.
Serie de podcasts Reimagine Marketing
Explore el futuro de la experiencia del cliente y la personalización con nuestra serie de podcasts Reimagine Marketing, disponible en su plataforma de escucha preferida.
Evaluación interactiva
¿Están dando resultado sus esfuerzos de marketing?
Evalúe la madurez de su marketing digital para comprender mejor el estado de sus capacidades analíticas de clientes con esta evaluación interactiva desarrollada por SAS y Accenture.
Explore e-books relacionados con el marketing, white papers, seminarios web y mucho más.
Para buscar recursos por tipo, seleccione una opción a continuación.
-
- Seleccione el tipo de recurso
- REPORTE DEL ANALISTA
- E-book
- Resumen ejecutivo
- FICHA TÉCNICA
- Panorama de la industria
- Producto breve
- Folleto de información general
- BREVE SOLUCIÓN
- White Paper
- White Paper
- Artículo
- Entrada en el blog
- Extracto del libro
- Caso de estudio
- Infografía
- Entrevista
- ESPECIAL
- Series
- video
- Webinar
- HISTORIA DE CLIENTE
-
White Paper
Rethinking risk: Smarter models, better decisionsModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
-
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024SAS is the only vendor to appear in every study without undergoing a major acquisition and/or divestiture. SAS now boasts an impressive install of more than 1,500 mostly enterprise customers, with a deep focus on regulated industries.
-
E-book
Real-Time Hyperpersonalization in HospitalityIn this era where one-size-fits-all approaches are becoming obsolete, real-time personalization is transforming the guest experience. By using advanced predictive analytics and machine learning, cruise operators can now craft and optimize next-best offers tailored to each guest's unique preferences and behaviors. This cutting-edge approach enhances every aspect of the journey, from dining and entertainment to shore excursions and onboard shopping.
This e-book explores how modern cruise lines are harnessing the power of real-time data processing and advanced analytics to create seamless, personalized experiences. You'll learn more about Norwegian Cruise Line's success story, exploring how technologies like SAS Event Stream Processing and SAS Machine Learning can turn vast amounts of data into actionable insights, setting new standards for personalization to not only elevate guest satisfaction but also drive significant business value.
-
White Paper
Navigating the uncertain world of third-party cookiesSAS Whitepaper
-
HISTORIA DE CLIENTE
Leading cruise line personalizes passengers’ onboard experience in real timeNorwegian Cruise Line Holdings uses SAS to transform onboard experiences for passengers with prompt personalized communications
-
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
-
E-book
The insurance data and AI revolutionInsurers face continual disruptions these days as they respond to price sensitivity, the push for sustainable practices, evolving regulations, climate change issues and all types of heightened risks. How should they respond?
-
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
-
HISTORIA DE CLIENTE
Modern, real-time marketing grew membership and incremental sales for leading grocery retailerMigros uses SAS MarTech solutions to personalize customer journeys, optimize campaign strategies and enhance customer engagement.
-
White Paper
Creating Meaningful Data-driven Customer JourneysBuilding a brand to achieve customer trust through responsible, personalized engagement.
-
E-book
Personalized advertising that you controlBanks that control their own personalization models, data and ad delivery ultimately deliver a better customer experience.
-
White Paper
Improving HCP Engagement with Digital AnalyticsDigital analytics can facilitate practical insights for enhancing customer experiences and improving digital engagement.
-
REPORTE DEL ANALISTA
SAS es líder en The Forrester Wave™: AI Decisioning Platforms, Q2 2023.The Forrester Wave™: AI Decisioning Platforms, Q2 2023 reconoce a SAS por integrar a la perfección analítica de primera clase para la toma de decisiones.
-
E-book
Cracking Tomorrow's CX CodeExecutive summary and key recommendations.
-
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertisingThe creation of a “retail bank media network” can drive more valuable next-best offers, generate new ad revenue, offset revenue shortfalls and increase shareholder value.
-
E-book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
-
HISTORIA DE CLIENTE
Predicting real-time insurance needs with hyperpersonalizationSBI General Insurance maximizes customer life cycle value with SAS Customer Intelligence 360.
-
HISTORIA DE CLIENTE
One airport operator is making every journey personal for passengersiGA Istanbul Airport creates personalized customer journeys using SAS® MarTech solutions
-
HISTORIA DE CLIENTE
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiastsSAS Customer Intelligence 360 helps Dutch football platform improve user reach and participation through unique offers and experiences.
-
White Paper
Cracking Tomorrow's CX CodeThe CMO Council and SAS embarked on an extensive study to understand where CX gaps and opportunities lie. We looked at CX from various perspectives and conducted separate surveys for consumers and marketers. We compared mature CX capabilities between top and bottom performers. We noted changes and similarities in CX attitudes from pre-pandemic days to today.
-
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022.
-
White Paper
Banking in 2035: global banking survey reportWhat trends do banking leaders consider to be the greatest risks and the greatest opportunities? What internal and external barriers stand in their way? What technologies will help them harness the opportunities ahead? Download the report to explore.
-
White Paper
Banking in 2035: three possible futuresThis paper explores how the major forces affecting banks may evolve between now and 2035, seen through the lens of three potential scenarios.
-
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer InteractionsThe digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
-
HISTORIA DE CLIENTE
Protecting nature with dollars and senseThe Nature Conservancy uses SAS Customer Intelligence 360 to modernize its marketing strategy and maximize donations for a more sustainable planet.
-
HISTORIA DE CLIENTE
Workplace solutions retailer creates compelling customer experience via data-driven marketingViking Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
-
HISTORIA DE CLIENTE
Integrated marketing improves results for marketers and customersDigital insurance company InShared uses SAS Customer Intelligence 360 to improve services and extend personalized offers.
-
HISTORIA DE CLIENTE
A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
-
HISTORIA DE CLIENTE
Finland’s top retail bank applies AI to improve customer service and credit scoringS-Bank provides better customer service and faster, more accurate loan processing time using SAS Viya on Azure.
-
HISTORIA DE CLIENTE
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
-
HISTORIA DE CLIENTE
Maximizing the reach and impact of an eHealth hubMedical research facility Black Dog Institute partners with SAS to support health care workers’ mental well-being.
-
HISTORIA DE CLIENTE
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
-
HISTORIA DE CLIENTE
Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
-
HISTORIA DE CLIENTE
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiencesPostFinance turns to SAS to automate and optimize campaigns for improved offers, more effective communications and higher response rates.
-
Artículo
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
-
Artículo
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
-
Artículo
Reimagine marketing: Today, tomorrow and in times of disruptionPutting the customer first has never been more important than it is now. One way marketers can prepare for the new reality is to look at each step in the marketing process (the marketing lifecycle) and map martech capabilities into the lifecycle, based on what you are trying to accomplish with each step.
-
REPORTE DEL ANALISTA
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
-
HISTORIA DE CLIENTE
Using customer intelligence to optimize advertising salesREA Group uses SAS to get a clearer view of its digital advertising
-
Artículo
Customer data platform: What it is and why it’s important The recent rise in popularity for CDPs has led to a considerable amount of market confusion. Here's everything you need to know about how a CDP works, challenges to consider -- and how to go beyond the CDP with seamless integration.
-
Artículo
Your customers aren’t afraid of new technologies. Are you? New research uncovered some interesting themes for the next decade of customer engagement. Surprisingly, consumers are embracing technology at a faster rate than brands might expect or admit.
-
Artículo
Tread carefully with customer data platformsThe potential benefits of customer data platforms are significant, but CDPs are by no means a silver bullet. Follow these three steps to avoid disillusionment.
-
Artículo
Marketers and privacyCompanies that break new privacy laws get fined heavily, but there may be an even greater cost: A damaged reputation.
-
Artículo
Digital transformation for SMBsFor small and midsize businesses, delivering a better customer experience is key to digital transformation.
-
Artículo
Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.
-
Artículo
Bajo asedio: mejorar la experiencia del cliente en la bancaLos bancos se sitúan en una posición baja en cuanto a la satisfacción de los clientes, pero es posible mejorarla, dice el propietario y editor de Digital Banking Report, Jim Marous.
-
HISTORIA DE CLIENTE
Predictive analytics and AI deliver a winning fan experience The Orlando Magic uses mobile app data and machine learning to personalize marketing campaigns and analyze game data.
-
HISTORIA DE CLIENTE
Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
-
Artículo
IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
-
White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
-
Artículo
What big data has brought to the privacy discussionHow does big data impact your privacy? There are ways to balance privacy and security in an increasingly transparent and dangerous world.
-
Artículo
Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
-
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
-
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
-
Artículo
Contextual engagementCreating contextual customer engagements means understanding enough about each customer to ensure that all communications over time are progressively more anticipated, personal and relevant.
-
Artículo
Data and the customer experienceCustomer experiences are better when they are backed by a deep customer profiles based on a wide range of data and driven by the latest analytical technologies that enable real-time engagement.
-
E-book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
-
White Paper
Data and the customer experienceFor true customer engagement, marketers have moved beyond transactional interactions such as coupons and traditional tactics that do not offer an engaging experience. Using data and analytics for a deeper understanding of the customer, marketers are more successful in building the relationship.
-
Artículo
How to improve your AI marketing skillsMarketing teams can use current AI capabilities to enhance their efforts around campaign automation, dynamic pricing based on forecasting models, and by providing more relevant, real-time customer offers.
-
Artículo
Building confidence in your customer experienceForbes Insights surveyed more than 350 leaders at large organizations to determine how they are using data and analytics to power the customer experience.
-
Artículo
AI marketing: What does the future hold?AI marketing uses artificial intelligence and analytics to improve marketing results while enhancing customer experiences through real-time personalization.
-
Artículo
Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
-
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility ServicesLearn how automakers and their partners are using IoT data and analytics to help them reshape business models, seize new sources of revenue and develop inventive ways to better serve customers.
-
White Paper
Beyond The CampaignMarketing leaders are constantly trying to build profitable customer relationships by delivering innovative marketing strategies that reach and energize the audience. At the same time, initiatives like customer experience management are driving the need for a marketing makeover. This paper shows how leading companies are repositioning their marketing efforts to prepare for a more data- and results-driven environment.
-
Artículo
Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
-
White Paper
Using Data to Create Outcome-Based Customer ExperiencesA framework for moving from a transactional, static data framework (think traditional customer experience management) to a more fluid, analytically driven approach where the data and analytics are fused into the process rather than being siloed.
-
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
-
White Paper
Power your digital transformation with guided analyticsMarketers today must deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most complete analytics solutions for marketers.
-
E-book
How Customer Intelligence Is Energizing the Utilities IndustryLearn how to use customer analytics to move from mass marketing that often misses your targeted customers (or comes at the wrong time) to more right-timed and contextual offers based on the data you already have.
-
White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
-
Artículo
What is marketing automation?Marketing automation uses the customer data you collect to create more effective campaigns and for better decisions across all channels – email, social and web.
-
Artículo
Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
-
E-book
White Paper
Tomorrow's telcoCSPs spend more than 50 percent of their budgets on growing their networks, but few use analytics to guide capacity-planning decisions. Studies and surveys show that churn is a direct result of CSPs not knowing their customers well. How can CSPs learn to do more with less? The answer is advanced analytics.
-
E-book
Improving Customer ExperienceEveryone makes better decisions with easy access to powerful, interactive analytics – no matter the size of the business. This e-book profiles seven organizations that are using self-service data visualization and exploration to make big improvements in the way they work.
-
Artículo
The marketing analytics must-havesMarketing analytics will attune you to the true signals of what matters to customers as channels, technologies and data push the digital world forward.
-
Artículo
Harnessing the martech advantageMartech vendors have doubled in the past year. Find out what's fueling this growth spurt, and discover three ways to get the most value from your tech spending.
-
White Paper
Getting to Why in Omnichannel Marketing AttributionThis paper explores the role of advanced analytical tools in understanding customers, driving marketing effectiveness and optimizing strategies and tactics to maximize business results.
-
White Paper
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
-
White Paper
Improve Customer Experience with Actionable Artificial Intelligence While more marketers turn to artificial intelligence technologies, this new territory also raises more questions. This paper offers a detailed look into how AI works, and explores the opportunities and challenges it presents.
-
Artículo
R 'Ray' Wang: A conversation with a digital disruptorAnalytics Experience 2016 will host a number of influential speakers including Ray Wang, who says data is improving customer experiences in a variety of ways.
-
Artículo
IoT: The next best thing to reading your customer’s mindConstant streams of data from myriad devices and sensors is what IoT is all about. But how are organizations using it to better customer experiences?
-
Artículo
Marketing for the midmarketMidsized organizations know their greatest asset is customer data. With analytics and powerful data visualization they're improving customer engagements.
-
White Paper
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
-
Artículo
Vincule datos en el trayecto del clienteLa gestión de la experiencia del cliente no es una disciplina nueva. Se ha venido utilizando por casi dos décadas.
-
Series
The value of marketing metrics at VisaMarketing metrics are the bane of many marketing teams, but at Visa metrics not only matter but make a real difference in strategy and brand value.
-
Artículo
Putting you at the frontier of the fan experienceThe fan experience has remained unchanged for decades, but new technologies coupled with advanced analytics is poised to give new meaning to spectator sports.
-
Artículo
Digital transformation: Moving from handshakes to householding at ComericaFor Comerica, digital transformation entailed developing a new approach for an online economy while maintaining it's heritage of one-to-one relationships.
-
White Paper
Data Elevates the Customer Experience Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience.
-
Series
Brand equity has a big role in RCI's strategyBrand equity isn't about what you sell, it's about your customers' perception of you, your products and your services. It's storable, but perishable.
-
Artículo
Customer journeys: How to be ready when customers visitAnalytics makes customer journeys better. By gathering insights from detailed and diverse data sources, you'll have the right offer at just the right time.
-
Artículo
Customer journey management: Eliminating missed opportunitiesCustomer journey management is a big part of shaping customers' experiences with your brand. To be effective, your efforts must focus on three crucial elements.
-
Artículo
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
-
White Paper
Operationalizing and Embedding Analytics for ActionOperationalizing and Embedding Analytics
-
HISTORIA DE CLIENTE
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
-
Artículo
The marketer's dream: Harmonic convergenceCustomer journey maps, strong internal partners and clear strategies for change can help marketers align organizational efforts to foster peace and harmony.
-
Artículo
Customer segmentation for the new digital experience Is customer segmentation dead? No way. It has been given new life as one-to-one marketing. Marketing that is made possible by data and analytics.
-
Artículo
Using data to control unruly hotel pricingKelly McGuire of SAS has packaged everything hoteliers need to optimize pricing and maximize revenue into one neat book.
-
Series
The customer journey: Finding the buy signalCompanies spend lots of time determining if a customer is ready to buy. You collect all of the data you can get your hands on. Let analytics help you tune in to the buy signals you're missing.
-
Entrevista
Q&A: What's your level of digital marketing maturity?The technologies have evolved, but the game hasn't changed. Great customer experiences start with strong digital marketing strategies.
-
Entrevista
How do you know if you’re ready for Hadoop?Ask an early adopter. Epsilon VP of Products answers our Hadoop questions about implementation, preparation and scalability.
-
Series
The customer journey: Why you need journey mapsIf your customer engagement processes are aligned, then building a customer journey map makes the purchasing decision easier for everyone.
-
Artículo
Keeping your customers happy with assortment optimizationIf you want to make the best assortment decisions possible for your store or chain, let the data your customers provide be your guide.
-
Artículo
The modern marketing leader: Is your CMO ready?Customer experience management means improving every interaction your company has with your customers. Having a strong, well-planned marketing strategy is paramount.
-
Artículo
Customer loyalty in a digital world: A new approachCustomer loyalty offers a good news/bad news message. Loyalty programs are on the rise. Bad news? About 60 percent of your customers don't belong. Here are some ways to attract and retain the best customers.
-
HISTORIA DE CLIENTE
Optimization delivers more revenue while slashing marketing costsMarketing optimization helps Akbank cut campaign costs by 50 percent, and dramatically reduce time spent producing campaigns from days to hours.
-
Artículo
Four multichannel marketing strategies that deliver exceptional customer experiencesMultichannel marketing is being able to accurately identify your customers no matter where they choose to engage with you. Here are the strategies you'll need to employ to create detailed road maps for every customer.
-
Artículo
Marketing measurement do's and don'tsHow can marketers capture the C-suite's attention? Draw a clear line between marketing activities and results.
-
Artículo
Out of size, out of mindIf sizes are out of stock, you forfeit the sale and disappoint (and potentially lose) customers. Marking down overstocked merchandise reduces your profitability. Here’s what you can do to make sure you have the product sizes your customers need at all times.
-
Artículo
Empty shelves: The retail analytical talent deficitIf you already have an analytics team, you know how hard it is to attract and retain top talent. If you're trying to build a team, here are some ways to find (and keep) the analytical experts you need.
-
White Paper
The Architecture and Security of SAS® Marketing Operations Management The architecture of the SAS Marketing Operations Management solution and various aspects of its deployment.
-
Artículo
Building a high-performance marketing engineA typical gas-powered car has more than 10,000 moving parts. Mega car dealer AutoNation had at least that many marketing parts to deal with when the company consolidated dealerships in 15 states. Here's what you can learn from their experience.
-
Artículo
Moving beyond the ad serverAd servers take a broad-brush approach to delivering advertising. But there is a better way. One that allows you to finesse your offerings to paint the best picture for visitors by using data analysis to gain profitable insights.
-
Artículo
The first step in building a better customer experienceIt's true that you can't build a great structure on a weak foundation. Learn what it takes to make a solid start on your data groundwork.
-
Artículo
The era of gargantuan dataAt The Big Show in New York City, we heard from eBay, Chico's and Brooks Brothers about their use of big data for customer loyalty.
-
Artículo
Marketing optimization: Five lessons learned at a major US bankHow does a bank know what you need when you visit its website, open the mobile banking app or walk into the branch? For one of the largest banks in the US, the answer is marketing optimization. Here are five lessons they’ve learned.
-
Artículo
Seven characteristics of the modern consumerToday's consumers are connected, content driven and global. Learn how leaders from eBay, Chico’s and Brooks Brothers described their shoppers at the recent Retail Big Show.
-
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy CustomersContact Center & Customer Experience Management
-
Artículo
Improving customer experience with digital marketingAdvanced analytics can help bankers predict customer behavior and deliver personalized offers to customers just at the moment they're most open to receiving them.
-
Artículo
Three tips for data-driven marketing from the Las Vegas SandsRom Hendler, Chief Administrative Officer for the Las Vegas Sands is a firm believer in managing marketing with analytics. Here's how he does it.
-
White Paper
Unleashing the Power of Text Analytics for Travel Discover how text analytics can improve the way your travel organization runs its business – from marketing to operations to revenue management.
-
Artículo
Four ways Vail Resorts creates epic experiencesVail Resorts is a coveted vacation spot, sure. But did you know the resort is also a social media titan? Find out how Vail Resort gained 35 million social media impressions and turned happy guests into brand ambassadors.
-
Artículo
Do marketers need real-time analyticsHow can you ensure that real-time analytics enhances your customer and marketing operations? Here are four tips for applying real-time approaches.
-
Artículo
The digitization of everything – its impact on the buyer’s journey and marketing’s roleFor nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.
-
Artículo
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
-
REPORTE DEL ANALISTA
White Paper
Marketing Analytics for Manufacturing: Forging Customer InsightsBusiness Intelligence
-
Webinar
Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.
-
Webinar
Data and AI: Accelerators of Banking CXJoin us for this webinar featuring experts in financial services, digital marketing and customer experience as we discuss ways to use analytics to your advantage in banking.
-
E-book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
-
E-book
In-the-Moment MarketingDigital transformation is now a top issue for most executives. It’s what unlocks the real-time insights and agility needed to deliver value to customers in the moments that matter.
-
White Paper
SAS - Hospitality ProviderHave you ever wondered how much value your martech solutions truly provide to your organization? Well, wonder no more. In this research study completed with a North American hospitality provider, we calculated just that. And the results were impressive
-
E-book
Strategic Marketing: From aspirational to exceptional customer experienceLearn how SAS analytics transforms those irritating strategic frustrations into your most compelling omni-channel successes yet.
-
E-book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
-
White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
-
White Paper
Experience 2030. The Future of Customer Experience is... NOW!Futurum and SAS conducted a global survey including more than 1,700 consumers and brands from the United States, Canada and Mexico to understand what defines customer experience today and how it’s evolving through the year 2030.
-
White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoTcustomer data, IoT
-
E-book
Operational Marketing: From Hard Work to Heroic PerformanceLearn how SAS solves your most frustrating operational challenges and the big customer engagement boost this could give to your campaigns.
-
White Paper
SAS Experience 2030Today’s consumers not only expect a lot from brands, they also capitalize on AI, IoT, mixed reality and other immersive and emerging tech. This puts tremendous pressure on marketing organizations to reinvent their operating models so they can act in the moment.
This global report identifies the various relationships between brands and consumers that shape customer engagements today, uncovering where they are aligned and where they are not. It provides insights to help brands bridge those gaps to build a forward-looking customer experience framework to help move their companies into the future.
Third-party paper sponsored by SAS and conducted by Futurum Research.
-
E-book
The Secrets of Delivering Exceptional Customer ExperienceIn this e-book, you’ll hear from some of our customers who have radically improved their customer experience and marketing performance with the help of customer intelligence analytics, driving real change in their organizations and focusing on the customer needs.
-
White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and BeyondThis report gives all executives strategies to digitally transform - while keeping customers at the center of the business. It underscores SAS' belief that while technology solutions are at the core of CX transformation, companies need to also create the right operating models and have the right talent in place to succeed at CX – during both stable times and uncertain ones.
-
White Paper
Experience 2030: Pulse ReportThis pulse report is the result of a re-examination of our prior research, informed by the responses of more than 600 global consumers, executives, marketers and technology professionals during June and July 2020. We validated that the operating models for consumer and brand engagement hold true yet continue to be redefined as brands adapt and accelerate their plans to build for the future.
-
E-book
Planning For CDP Success: A guided journey for choosing a customer data platformLearn how customer data platforms are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, and what organizations should consider before selecting the CDP that's right for them.
-
White Paper
Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
-
E-book
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.
-
White Paper
Delivering Experiences That Win Business and Build LoyaltyTo help business leaders become competitive with their CX offerings and confident about the returns on their CX technology investments, this report delves into the specifics of what distinguishes CX champions from the rest of the pack.
-
HISTORIA DE CLIENTE
Hyper-personalized offers help consumer finance company elevate the customer experienceHome Credit modernizes its marketing with SAS® Customer Intelligence 360 to increase engagement, boost efficiency and reduce costs
¿Desea aprender más?
Podemos ayudarle a empezar a utilizar SAS Customer Intelligence 360. Cuéntenos algo sobre usted y un experto en marketing de SAS se pondrá en contacto con usted para conocer sus necesidades específicas.
