Explore los recursos relacionados con la analítica de CPG y Retail
¿Cómo pueden los minoristas satisfacer a los clientes de hoy?
Para buscar recursos por tipo, seleccione una opción a continuación.
-
- Seleccione el tipo de recurso
- REPORTE DEL ANALISTA
- E-book
- Resumen ejecutivo
- FICHA TÉCNICA
- Panorama de la industria
- Producto breve
- Folleto de información general
- BREVE SOLUCIÓN
- White Paper
- White Paper
- Artículo
- Entrada en el blog
- Extracto del libro
- Caso de estudio
- Infografía
- Entrevista
- ESPECIAL
- Series
- video
- Webinar
- HISTORIA DE CLIENTE
-
E-book
A blueprint for demand planning evolution in four stagesAn interactive guide to planning during times of supply chain disruption.
-
Artículo
Analytics at the edgeStreaming data from automobiles, medical devices, location apps and other "things" lives at the edge of the network, where it can be used to monitor existing conditions and evaluate future scenarios. Learn how organizations in multiple industries are finding opportunity in analyzing this data from the Internet of Things.
-
HISTORIA DE CLIENTE
Quality forecasting for grocers, quality products for customersCalimax elevates product quality and availability with SAS for retail demand planning.
-
E-book
Retail Media: Own your customer journeyBrands are shifting their advertising budget toward retail media so they can precisely target their desired audience and reach shoppers who are actively in the purchasing mindset, which helps drive sales and generate revenue. As e-commerce continues to grow and competition intensifies, retailers that invest in retail media will be better positioned to succeed in a competitive market. With SAS 360 Match, brands can deliver highly targeted and personalized campaigns by using various data sources such as first-party, CRM and point-of-sale data.
-
HISTORIA DE CLIENTE
Staying ahead of retail trendsSouth Korean retailer cut the time it took to produce critical marketing reports from 15 hours to just 40 minutes, allowing it to stay ahead of market trends and competitors.
-
Artículo
Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
-
Artículo
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
-
E-book
Build Supply Chain Agility Through DigitizationLearn four key strategies organizations can use to perceive, measure and mitigate supply chain risks while improving overall resiliency.
-
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Enterprise Fraud Management, Q2 2024 -
HISTORIA DE CLIENTE
Modern, real-time marketing grew membership and incremental sales for leading grocery retailerMigros uses SAS MarTech solutions to personalize customer journeys, optimize campaign strategies and enhance customer engagement.
-
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
-
White Paper
In Pursuit of Consumption-Based Forecasting SAS-branded reprint of this new joint white paper published by the International Institute of Forecasters, co-authored by Charlie Chase, SAS Advisory Industry Consultant in the Retail & Consumer Goods LOB.
-
HISTORIA DE CLIENTE
Keeping stores stocked using exceptional demand planningYildiz Holding relies on demand planning from SAS to improve forecasts for manufacturing, inventory and sales planning processes.
-
HISTORIA DE CLIENTE
One of the world’s largest manufacturers curbs employee turnover using people analyticsYildiz Holding uses predictive modeling from SAS to identify, hire and retain high-value employees.
-
White Paper
Life-Cycle Price OptimizationSAS can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through and revenue.
-
HISTORIA DE CLIENTE
A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
-
HISTORIA DE CLIENTE
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
-
White Paper
The Impact of Machine Learning on Demand Planning PrecisionAdvanced analytics and intelligent automation are laying the foundation for a powerful new model that can improve demand planning processes and increase forecast accuracy, leading to significant cost savings for consumer goods organizations
-
Artículo
Cómo Walmart hace que los datos funcionen para sus clientesConsejos del mayor minorista del mundo sobre la construcción de una infraestructura que haga que los datos funcionen para sus 240 millones de clientes a la semana.
-
Artículo
Seven characteristics of the modern consumerToday's consumers are connected, content driven and global. Learn how leaders from eBay, Chico’s and Brooks Brothers described their shoppers at the recent Retail Big Show.
-
White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
-
Artículo
How do recommendation systems know what you might like?How do recommendation systems know what you’re likely to want and offer it up while you’re shopping? That’s a computationally intensive question that used to take hours or days to answer. With distributed computing and in-memory analytics, it’s done in minutes.
-
White Paper
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
-
White Paper
Optimizing energy use in manufacturing with data and AISAS is helping manufacturers deliver mathematically optimized insights that empower production operators to tune process recipe setpoints, accelerate time to value and provide significant energy cost savings associated with manufacturing processes.
-
E-book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
-
White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
-
E-book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and how different industries are taking advantage of it.
-
White Paper
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
-
E-book
Profitability under pressure: 5 imperatives for maximizing value through analyticsA guide for retailers and consumer goods companies.
-
Artículo
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
-
HISTORIA DE CLIENTE
Just add data: How data and technology — paired with a human touch — create a sustainable and quality culinary experienceBarilla, the world’s largest pasta manufacturer, uses advanced analytics and AI to track global inventory and optimize orders and deliveries to meet surging demand.
-
White Paper
Making the case: The ROI of demand managementThis paper shows how to determine the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment.
-
White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
-
White Paper
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
-
White Paper
Better Forecasting With Next-Generation Demand ManagementThe multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
-
E-book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
-
White Paper
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
-
Artículo
The connected consumer: IoT's impact on the future of retailThe IoT and the connected consumer are set to revolutionize retail. Here are a few ways companies can take advantage of technology advancements.
-
White Paper
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
-
Artículo
What is omnichannel analytics?Omnichannel analytics used to mean recognizing and marketing to customers across all channels. Now, smart retailers know it can, and must, mean so much more.
-
REPORTE DEL ANALISTA
Artificial Intelligence In Retail: What Now?This RSR Benchmark Report examines retailers’ attitudes about AI/ML technology and whether it can be used to turn data into insights and help retailers better understand the environments they operate in.
-
White Paper
Using SAS® for aggregate-level, driver-based demand planning This paper outlines methods to derive detailed shipment plans based upon point-of-sale (POS or consumption) data -- all while reducing forecasting errors and planner workloads in the process.
-
E-book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
-
E-book
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
-
E-book
Data scientists use SAS Viya on Microsoft Azure to develop big innovationsThis e-book features top solutions showcasing how global Hackathon teams used SAS Viya on Microsoft Azure to develop innovative approaches that save time, money, and entire ecosystems, such as the world's coral reefs.
-
White Paper
SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation ManagementCOVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions.
-
White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
-
White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
-
E-book
Internet of Things: Understanding the JourneyWhether your focus is business outcomes or technology challenges, this guide provides the insights to accelerate your IoT journey.
-
White Paper
Panorama de la industria
Using Machine Learning and Demand Sensing to Enhance Short-Term ForecastingEffective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
-
White Paper
Four Elements of Sustainability AnalyticsDirectors at consumer-packaged goods manufacturers who embrace sustainability grow their revenue while improving lives and environmental outcomes.
-
E-book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
-
White Paper
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
-
White Paper
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
-
Artículo
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
-
HISTORIA DE CLIENTE
Workplace solutions retailer creates compelling customer experience via data-driven marketingViking Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
-
REPORTE DEL ANALISTA
dbInsight: SAS Viya is living large on AzureLearn how Azure provides the onramp to a new customer base to take advantage of SAS capabilities without having to make big enterprise software commitments.
-
HISTORIA DE CLIENTE
Un planeta más saludable a través de la innovación en biocienciasLa empresa de biotecnología más sostenible del mundo, Chr. Hansen, utiliza SAS Analytics para desarrollar probióticos naturales efectivos para la salud animal, lo que permite a los agricultores producir alimentos seguros y de alta calidad para los consumidores globales.
-
Artículo
5 IoT applications retailers are using today The Internet of Things can bring big benefits, but what is IoT and how are retailers taking advantage of it?
-
Artículo
Retail cyber risk toleranceManage your data assets just as you would any of your physical assets by putting security plans in place for any and all contingencies.
-
Artículo
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
-
Artículo
Keeping your customers happy with assortment optimizationIf you want to make the best assortment decisions possible for your store or chain, let the data your customers provide be your guide.
-
Webinar
Big Data and the Retail RevolutionLearn how retail pioneers around the world are turning to data and analytics to design customer experiences and unlock a new world of opportunity.
-
REPORTE DEL ANALISTA SAS a Leader for retail planning per independent research firmThe Forrester Wave™: Retail Planning, Q3 2017 report points to SAS as a Leader in the retail planning arena.
-
REPORTE DEL ANALISTA SAS a Leader for retail planning per independent research firmThe Forrester Wave™: Retail Planning, Q3 2017 report points to SAS as a Leader in the retail planning arena.
-
Artículo
How to create your own organizational think tank Analytics today is about looking to the future for answers. Two retail analytics leaders share their ideas for creating a smart team of diverse experts to shape your strategic focus.
Blogs: Retail
Blogs: Retail
Consulte las últimas publicaciones del blog sobre el retail para saber cómo la analítica en el retail y CPG está redefiniendo el sector.
Únase a la Comunidad de Inteligencia de Clientes
Únase a la Comunidad de Inteligencia de Clientes
Forma parte de la comunidad de Inteligencia de Clientes, donde puedes interactuar con compañeros y expertos de SAS para hacer preguntas, compartir consejos y trucos, y estar en sintonía con el trayecto del cliente.
