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White Paper
Rethinking risk: Smarter models, better decisions -
Comunicado de prensa
Analysts name SAS a leader in risk, fraud, AI and analytics -
Comunicado de prensa
SAS a Leader in cross-channel marketing hubs per global research firm -
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
E-book
Real-Time Hyperpersonalization in Hospitality -
Comunicado de prensa
MarTech experts’ top predictions for 2025 -
Comunicado de prensa
AI gold rush? New APAC research reveals major gap between AI Leaders and Followers -
Comunicado de prensa El 74% de los profesionales del marketing apuesta por integrar la IA generativa en sus organizaciones
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Comunicado de prensa
New report: Undisciplined MarTech impedes customer trust -
Comunicado de prensa
New study finds CMOs embracing GenAI despite knowledge gap -
White Paper
Navigating the uncertain world of third-party cookies -
HISTORIA DE CLIENTE
Leading cruise line personalizes passengers’ onboard experience in real time -
Comunicado de prensa
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
Comunicado de prensa
New SAS GenAI tools for marketers leverage Amazon Bedrock -
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
E-book
The insurance data and AI revolution -
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
HISTORIA DE CLIENTE
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
White Paper
Creating Meaningful Data-driven Customer Journeys -
E-book
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
REPORTE DEL ANALISTA
SAS es líder en The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
Comunicado de prensa
SAS collaborates with ECXO customer experience professional business network community in EMEA -
E-book
Cracking Tomorrow's CX Code -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-book
The Path to a Single Customer View -
HISTORIA DE CLIENTE
Predicting real-time insurance needs with hyperpersonalization -
Comunicado de prensa Un estudio de SAS revela la gran brecha entre "querer" y "poder" ejecutar estrategias de Customer Experience
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HISTORIA DE CLIENTE
One airport operator is making every journey personal for passengers -
HISTORIA DE CLIENTE
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
Comunicado de prensa
Resiliency or fragility? Ten 2023 predictions from SAS -
White Paper
Cracking Tomorrow's CX Code -
REPORTE DEL ANALISTA
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
White Paper
Banking in 2035: global banking survey report -
White Paper
Banking in 2035: three possible futures -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
HISTORIA DE CLIENTE
Protecting nature with dollars and sense -
HISTORIA DE CLIENTE
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
HISTORIA DE CLIENTE
Integrated marketing improves results for marketers and customers -
HISTORIA DE CLIENTE
A customer connection is the special ingredient -
HISTORIA DE CLIENTE
Finland’s top retail bank applies AI to improve customer service and credit scoring -
HISTORIA DE CLIENTE
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
HISTORIA DE CLIENTE
Maximizing the reach and impact of an eHealth hub -
HISTORIA DE CLIENTE
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
HISTORIA DE CLIENTE
Reaching 3.6 million football fans via comprehensive marketing analytics -
HISTORIA DE CLIENTE
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
Artículo
The 5 new rules of retail -
Artículo
3 ways to rethink retail forecasting and demand planning -
Artículo
Reimagine marketing: Today, tomorrow and in times of disruption -
REPORTE DEL ANALISTA
The Total Economic Impact Of SAS Customer Intelligence 360 -
HISTORIA DE CLIENTE
Using customer intelligence to optimize advertising sales -
Artículo
Plataforma de datos de clientes: Qué es y por qué importa | SAS -
Artículo
Your customers aren’t afraid of new technologies. Are you? -
Artículo
Tread carefully with customer data platforms -
Artículo
Marketers and privacy -
Artículo
Digital transformation for SMBs -
Artículo
Five trends that will reshape customer experience -
Artículo
Bajo asedio: mejorar la experiencia del cliente en la banca -
HISTORIA DE CLIENTE
Predictive analytics and AI deliver a winning fan experience -
HISTORIA DE CLIENTE
Telecom calls on automation to improve market position -
Artículo
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
Artículo
What big data has brought to the privacy discussion -
Artículo
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Artículo
Contextual engagement -
Artículo
Data and the customer experience -
E-book
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
Artículo
How to improve your AI marketing skills -
Artículo
Building confidence in your customer experience -
Artículo
AI marketing: What does the future hold? -
Artículo
Three ways to improve real time marketing results -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
Artículo
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-book
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
Artículo
What is marketing automation? -
REPORTE DEL ANALISTA SAS a Leader for real-time interaction management per independent research firm
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Artículo
Real-time customer engagement is the future of experience management -
E-book
White Paper
Tomorrow's telco -
E-book
Improving Customer Experience -
Artículo
The marketing analytics must-haves -
Artículo
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence -
Artículo
R 'Ray' Wang: A conversation with a digital disruptor -
Artículo
IoT: The next best thing to reading your customer’s mind -
Artículo
Marketing for the midmarket -
White Paper
Redefining Brand Performance for the 21st Century -
Artículo
Vincule datos en el trayecto del cliente -
Series
The value of marketing metrics at Visa -
Artículo
Putting you at the frontier of the fan experience -
Series
Digital transformation: Moving from handshakes to householding at Comerica -
White Paper
Data Elevates the Customer Experience -
Series
Brand equity has a big role in RCI's strategy -
Artículo
¿Qué es el marketing digital? -
Artículo
Customer journeys: How to be ready when customers visit -
Artículo
Customer journey management: Eliminating missed opportunities -
Artículo
Small but mighty: Modern marketing for the midmarket -
White Paper
Operationalizing and Embedding Analytics for Action -
HISTORIA DE CLIENTE
The right offer every time -
Artículo
The marketer's dream: Harmonic convergence -
Artículo
Customer segmentation for the new digital experience -
Artículo
Using data to control unruly hotel pricing -
Series
The customer journey: Finding the buy signal -
Entrevista
Q&A: What's your level of digital marketing maturity? -
Entrevista
How do you know if you’re ready for Hadoop? -
Series
The customer journey: Why you need journey maps -
Artículo
Keeping your customers happy with assortment optimization -
Artículo
The modern marketing leader: Is your CMO ready? -
Artículo
Customer loyalty in a digital world: A new approach -
HISTORIA DE CLIENTE
Optimization delivers more revenue while slashing marketing costs -
Artículo
Four multichannel marketing strategies that deliver exceptional customer experiences -
Artículo
Marketing measurement do's and don'ts -
Artículo
Out of size, out of mind -
Artículo
Empty shelves: The retail analytical talent deficit -
White Paper
The Architecture and Security of SAS® Marketing Operations Management -
Artículo
Building a high-performance marketing engine -
Artículo
Moving beyond the ad server -
Artículo
The first step in building a better customer experience -
Artículo
The era of gargantuan data -
Artículo
Marketing optimization: Five lessons learned at a major US bank -
Artículo
Seven characteristics of the modern consumer -
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
Artículo
Improving customer experience with digital marketing -
Artículo
Three tips for data-driven marketing from the Las Vegas Sands -
White Paper
Unleashing the Power of Text Analytics for Travel -
REPORTE DEL ANALISTA
SAS is a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q3 2014 -
Artículo
Four ways Vail Resorts creates epic experiences -
Artículo
Do marketers need real-time analytics -
Artículo
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
Artículo
A lesson in customer service from Chick-fil-A President Dan Cathy -
REPORTE DEL ANALISTA
White Paper
Marketing Analytics for Manufacturing: Forging Customer Insights -
Artículo
Página de información
Marketing multicanal: Qué es y por qué es importante -
Manual
Analítica de marketing: Qué es y por qué es importante -
Artículo
Página de información
Personalización: ¿qué es y por qué es importante? -
Artículo
Página de información
Transformación digital: Qué es y por qué es importante -
Artículo
Página de información
Marketing de Big Data: Qué es y por qué es importante -
HISTORIA DE CLIENTE
Hyper-personalized offers help consumer finance company elevate the customer experience -
E-book
Brilliant decision? -
E-book
In-the-Moment Marketing -
White Paper
SAS - Hospitality Provider -
E-book
Strategic Marketing: From aspirational to exceptional customer experience -
E-book
Retail Experimentation: The New Fundamentals -
White Paper
AI and analytics are powering a demand planning and customer experience revolution -
White Paper
Experience 2030. The Future of Customer Experience is... NOW! -
White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
E-book
Operational Marketing: From Hard Work to Heroic Performance -
White Paper
SAS Experience 2030 -
E-book
The Secrets of Delivering Exceptional Customer Experience -
White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
White Paper
Experience 2030: Pulse Report -
E-book
Planning For CDP Success: A guided journey for choosing a customer data platform -
White Paper
Where does marketing stop and advertising begin? -
E-book
Customer experience - now and into the future -
White Paper
Delivering Experiences That Win Business and Build Loyalty
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