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Recursos analíticos para las telcos, medios y tecnología
Encuentre los últimos e-books, white papers, reportes de analistas y más.
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REPORTE DEL ANALISTA
Chartis RiskTech100 2025SAS ranks #2 overall in the prestigious Chartis RiskTech100, 2025. Six category wins are AI for Banking, Balance Sheet Risk Management, Behavioral Modeling, Enterprise Stress Testing, IFRS 9 and Model Risk Management.
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HISTORIA DE CLIENTE
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
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HISTORIA DE CLIENTE
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
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HISTORIA DE CLIENTE
Using customer intelligence to optimize advertising salesREA Group uses SAS to get a clearer view of its digital advertising
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HISTORIA DE CLIENTE
Revolutionizing marketing campaigns with AIAlliant relies on machine learning to create qualified marketing audiences for its clients.
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HISTORIA DE CLIENTE
Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
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Artículo
Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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White Paper
Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
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E-book
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.
