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Recursos analíticos para las telcos, medios y tecnología
Encuentre los últimos e-books, white papers, reportes de analistas y más.
Para buscar recursos por tipo, seleccione una opción a continuación.
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REPORTE DEL ANALISTA
Chartis RiskTech Quadrant for Model Risk Management, 2024Chartis names SAS a leader in both Model Risk Governance and Model Validation, 2024.
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E-book
5 Tips for Using GenAI to Improve Customer ExperienceImagine predicting customer needs, automating tasks and generating personalized content — all while improving your bottom line. Generative AI is reshaping how businesses use data, enabling smarter decisions and streamlined operations. This guide offers actionable advice on how to harness GenAI's full potential, covering key tips for data management, governance and transparency. Ready to transform your business? Download the e-book now to discover how SAS and AWS can help you harness the power of GenAI.
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REPORTE DEL ANALISTA
Chartis RiskTech100 2025SAS ranks #2 overall in the prestigious Chartis RiskTech100, 2025. Six category wins are AI for Banking, Balance Sheet Risk Management, Behavioral Modeling, Enterprise Stress Testing, IFRS 9 and Model Risk Management.
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White Paper
Navigating the uncertain world of third-party cookiesSAS Whitepaper
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HISTORIA DE CLIENTE
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
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HISTORIA DE CLIENTE
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
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HISTORIA DE CLIENTE
Using customer intelligence to optimize advertising salesREA Group uses SAS to get a clearer view of its digital advertising
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HISTORIA DE CLIENTE
Revolutionizing marketing campaigns with AIAlliant relies on machine learning to create qualified marketing audiences for its clients.
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HISTORIA DE CLIENTE
Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
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Artículo
Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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White Paper
Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
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E-book
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.
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White Paper
Delivering Experiences That Win Business and Build LoyaltyTo help business leaders become competitive with their CX offerings and confident about the returns on their CX technology investments, this report delves into the specifics of what distinguishes CX champions from the rest of the pack.
