Ask the Expert Webinar Series

How Ulta Beauty Glammed Up Its Targeted Promotions

On-Demand • Cost: Complimentary

About the webinar

Personalization is a key to unlocking sustainable success, and offer optimization provides the capability for targeting customers with the most relevant and impactful offer. 

In order to execute at the desired frequency, it is critical that this capability be scalable.

Learn how Ulta Beauty applies data and decisioning alongside campaign activation. 

You will see how to streamline optimization processes and enable data sources, as well as build a campaign in SAS® Customer Intelligence 360 to produce dynamic audiences for optimized promotions.

You will learn how to:

  • Build a campaign in SAS Customer Intelligence 360 to produce dynamic audience for optimized promotions.
  • Streamline optimization processes and enable data sources.
  • Use guest data to build offer propensity models.
  • Automate audience building and stage the optimization process through the SAS Customer Intelligence 360 platform.

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About the Experts


Melissa Berscheid
Senior Director of Member Marketing and Technology, Ulta Beauty

Melissa is a hands-on multichannel direct marketing professional with extensive B2B and B2C experience. She handles all aspects of direct marketing projects, from planning to implementation to analyzing results. She is particularly skilled in utilizing customer data to its fullest potential to maximize ROI and increase customer retention.


Debra Poole
Senior Manager of Customer Marketing Operations, Ulta Beauty

Debra is an experienced direct marketer with a demonstrated history of working in the retail industry. She is skilled in circulation planning, list segmentation and analysis.

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