On-Demand Webinar

Improved Segmentation, Audience Creation and Targeting

Discover how you can reach the ideal audience to achieve meaningful personalization.

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About the webinar

Campaign management isn’t obsolete. It has just evolved. 

And today’s marketing strategies and tactics must evolve with it. 

Join us as we dive into how you can take advantage of our leading customer targeting capabilities to automatically segment audiences, create greater personalization and hit your marketing goals.

We’ll discuss:  

  • Opportunities to use generative AI for audience segmentation and creation.
  • How to build on and enhance your existing MarTech stack.
  • Specific skills and techniques your team can work on to deliver greater segmentation.
  • Effective and productive ways to communicate with customers.

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About the experts


Mike Turner (Host)

Principal Business Solutions Manager, SAS

Mike Turner has over 30 years of experience working across many different industry sectors and has held many senior business roles. He has led mixed teams of creative and technical resources in marketing agencies, consultancy, supply and demand-side commercial businesses and led two startup organizations through their incubation and early development. Today, along with his consultancy work at SAS, he continues to support two digital marketing MSc courses in London with Regent's and Royal Holloway universities, as well as working with a number of organizations and partners providing consultative business advice, mentoring and strategic direction. Turner is also the chairperson of the trustees for a small local community charity and a Parish Councillor in Norfolk, UK, where he lives.


Mohamed Shakeer Anver

Senior Business Solutions Manager, SAS

Mohamed Shakeer Anver is a seasoned professional with over 15 years of experience in customer experience and e-commerce verticals and is also an entrepreneur. Currently at SAS he focuses on the SAS Customer Intelligence 360 and SAS Intelligent Decisioning solutions in Asia Pacific. Previously, he worked at Adobe as an Industry Solution Consultant, advising multinational corporations. Shakeer also cofounded Bareskin Singapore, a gender-neutral skin care brand, and acts as a Digital Transformation Advisor. His expertise spans across the BFSI and retail industries, enhancing customer engagement and driving growth through innovative solutions.


James Anderson

Customer Intelligence Global Practice Consulting Manager, SAS

James Anderson is a Senior Manager in SAS’ Global Customer Intelligence Consulting team. He leads a team of digital marketing consultants who specialize in assisting SAS customers all over the world with customer marketing implementations. James has 20 years of experience working with campaign management and CRM technologies and projects in commercial and regulatory environments within the banking and finance, telecommunications, and government sectors. Most recently James has focused on helping organizations modernize their marketing technology stack as part of digital transformation programs.

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