On-Demand Webinar

Real-Time Customer Decisioning

Drive in-the-moment personalization to improve profitability and enhance the customer experience.  

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About the webinar

Marketers need to connect with customers when it counts.

Miss your window of opportunity, and you may not get another.

SAS enables you to use your data to drive real-time and capitalize on every interaction.

Join this webinar to learn about:

  • The role of audience segmentations when making real-time decisions.
  • Automating and managing decisions and next-best actions about your customers.
  • Building decision flows that utilize customer data, machine learning models and business rules.

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About the experts


Mike Turner (Host)

Principal Business Solutions Manager, SAS

Mike Turner has over 30 years of experience working across many different industry sectors and has held many senior business roles. He has led mixed teams of creative and technical resources in marketing agencies, consultancy, supply and demand side commercial businesses and led two start-up organizations through their incubation and early development. Today, along with his consultancy work at SAS, he continues to support two digital marketing MSc courses in London with Regents and Royal Holloway Universities, as well as working with a number of organizations and partners providing consultative business advice, mentoring and strategic direction. Turner is also the chairperson of the trustees for a small local community charity and a Parish Councillor in Norfolk, UK, where he lives.


Mathias Bouten

Principal Solutions Architect, Global Customer Intelligence Practice, SAS

Mathias Bouten specializes in solution integration, orchestration and real-time decision platforms. He leads a global team focused on the architecture and integration of SAS Customer Intelligence solutions. In this role, he is responsible for pre-sales support, third-party solution integration and product development in the area of real-time marketing decisioning. With over 20 years of experience in marketing technologies, Bouten has extensive hands-on expertise in implementing marketing solutions, system architectures and real-time integrations. He is a trusted advisor to SAS customers, bringing expertise in marketing automation, multi-channel marketing, digital personalization, and real-time decisioning across various industries, including finance, retail, and telecommunications. Bouten has been with SAS since 2012 and lives in Nettetal, Germany.


Tim Charlesworth

Advisory Systems Engineer, SAS

Tim Charlesworth uses his expertise in capitalizing on advanced analytics to help marketing professionals transform digital data into predictive, customer-centric insights. He is passionate about enabling businesses to turn those insights into meaningful, real-time interactions with prospects and customers, driving impactful marketing strategies.

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