On-Demand Webinar
Strengthening Deposits Through Predictive Churn Modeling and Improved Customer Engagement
Join us as we explore how financial institutions can improve deposits and deepen customer relationships by moving from reactive to proactive models of engagement.
About the webinar
Macroeconomic market conditions and the liquidity crisis of 2023 caused many institutions to become hyper-focused on strengthening deposit retention and establishing early warnings for outflow.
Analysis on customer churn often takes place after deposits have already left the bank, causing many to “drive through the rearview mirror.”
As the cost and competition for funds increase, so does the demand for more sophisticated data analytics.
Join us as we explore how the most forward-thinking institutions are moving from a reactive approach to a proactive model of engagement to create longer-lasting customer relationships and ensure deposit stickiness.
We'll discuss how:
- Institutions have become much more aware of changes in deposits through predictive churn models.
- Predictive analytics can inform better organizational decision making across multiple strategic functions.
- Decisions can flow through to mature and more consistent customer engagement, which can increase retention, reduce attrition and cause stickier, more profitable deposits.
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Featured SAS Experts
Stephen Greer
