Ask the Expert Webinar Series

Getting the Most From the New Task Design Experience in Customer Intelligence 360

June 10 • 9 a.m. ET • Cost: Complimentary

About the webinar

Creating hyper-personalized campaigns is the goal of every marketer.

After all, optimizing the customer experience improves business results.

For Customer Intelligence 360 users, there’s a new campaign task design experience that will aid in getting the most from your marketing efforts.

You will learn how:

The new campaign task design experience is different, and why.
To manage creatives both within and outside of a campaign’s task.
To personalize your marketing content for your campaigns.
Best practice approaches to creating tasks to support your campaigns.

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About the experts

Sam Padda

Senior Product Manager, SAS

Sam is a senior product manager for SAS Customer Intelligence 360, focusing on product strategy and user experience for channels and integrations. She collaborates across teams in sales, research and development, professional delivery services and customer success. Sam has 25 years of experience in web and software development, project management, stakeholder management, user experience and data management, and serves as the conduit between business and technical teams. Her experience spans industries including biopharmaceuticals, manufacturing, retail, education and banking.

Mark Chaves

Advisory Product Manager, SAS

As advisory product manager within the SAS global marketing and customer intelligence product line, Mark collaborates with his fellow product managers and R&D organization to deliver optimal user experiences for customers of SAS Customer Intelligence 360, a SaaS marketing technology and customer data platform. In his 20 years at SAS, Mark has launched various MarTech solutions at SAS across advertising, social media, mobile and other digital channels. Mark earned his engineering degree from the University of Massachusetts, and his MBA from Duke University’s Fuqua School of Business.

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