On-Demand Webinar

How to Measure Operational Effectiveness and ROI in Today’s Global Environment

Learn how to improve business processes and operate with agility in today’s uncertain environment.

About the webinar

The goal of any operational effectiveness program is to improve business processes and, ultimately, the customer experience.

Easier said than done.

Many organizations struggle to measure gains in efficiency and translate that into measurable ROI.

This webinar will focus on how organizations can operate with agility in today’s uncertain environment.

We’ll explore how to better measure operational effectiveness and downstream ROI and how they affect the customer experience.

We will discuss:

  • Challenges to effective measurement.
  • Using new technology to improve data-driven decisions and measurement.
  • Important metrics regarding brand, demand and engagement.
  • Operational coordination and communication.

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About the Experts


Bernard Marr
Best-selling author, keynote speaker, futurist, and strategic business and technology advisor


Jonathan Moran
Global Product Marketer, SAS

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