Ask the Expert Webinar Series

Mapping Digital Events to Customer Journeys: Strategies for Data-Driven Success

May 13 • 11 a.m. ET • Cost: Complimentary

About the webinar

Creating personalized experiences for customers using web and mobile apps is essential for today’s highly targeted marketing efforts.

For those using SAS Customer Intelligence 360, you’ve got a powerful platform at your fingertips for deep customer analytics and next-level customer experiences.

You will learn:

How to use the power of personalized web and mobile app experiences to drive conversions.
Best practice approaches to configuring behavior and identity tracking.
Which Customer Intelligence 360 data tables to explore for deeper analysis.

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About the experts

Craig Kestecher

Solutions Architect, SAS

Craig is a systems engineer in the global customer intelligence practice at SAS. He brings domain expertise in solution development, sales support and implementation, helping businesses optimize customer experiences and maximize ROI. With experience across industries such as financial services, retail and hospitality, Craig collaborates with marketing teams to design data-driven strategies that enhance engagement and drive business growth.

Alexandra Despa

Solutions Architect, SAS

Alex is a solutions architect in the global customer intelligence practice at SAS. With a background in marketing, Alex engages with clients to identify organizations’ marketing technology requirements and use cases, helping organizations leverage the Customer Intelligence 360 platform to continuously deliver a personalized experience to customers.

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