Behind the Scenes of the Oranje Wave: Fan Engagement Strategies at the 2024 European Championship

Learn how the Dutch Football Association used SAS Customer Intelligence 360 to orchestrate a seamless, personalized fan engagement journey.

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About the webinar

For the Netherlands, football is a passion.

No matter where their beloved team is playing, you’ll find fans sporting orange jerseys to match the players on the pitch.

Join us as we reveal how the Dutch Football Association (KNVB) used SAS Customer Intelligence 360 to create exceptional fan experiences.

Learn how fans stayed connected to their team as they followed them around German stadiums during the 2024 European Championship.

Learn how KNVB used SAS to:

Predict fan trends and personalize marketing campaigns.
Optimize strategies for seating, ticket pricing, merchandise and more.
Offer fans unique experiences and exciting player insights.

Click here to view the entire webinar series.

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About the experts

Hayo Baas

MarTech Solution Consultant, SAS

Arjan Dijk

Lead Digital Business, KNVB

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