Ask the Expert Webinar Series

Drive Email Campaigns Based on Website and Mobile App Behavior

April 15 • 9 a.m. ET • Cost: Complimentary

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About the webinar

When it comes to your marketing activity, you want efficiency and, better yet, results. 

SAS Customer Intelligence 360 can help you achieve both. 

We’ll show you how to try new use cases based on both email activity and monitored website and mobile app behavior.

You will learn:

  • The value of linking email, web and mobile app activity through demonstrated use case examples.
  • Best practice approaches to setting up activity observations and using the insights to create marketing activity.
  • How to monitor results and understand performance statistics.

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About the expert


Hayo Baas

Principal Business Solutions Manager, SAS

Hayo Baas is a Principal MarTech Solutions Consultant at SAS, where he has led customer intelligence initiatives across Europe for over six years. He specializes in enhancing the capabilities of the retail, e-commerce, banking, telecom, and media sectors through the power of SAS solutions. Hayo works closely with sales teams and business partners to deliver tailored presentations, workshops, and demonstrations that resonate with a diverse range of clients.

With a strong background in ad tech and solution selling, Hayo excels at translating complex business requirements into comprehensive SAS solutions. He is dedicated to anticipating customer needs and implementing strategies that are built to last through technological evolution.

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