On-Demand Webinar

Complete and Complement Your Existing MarTech

Enhance your MarTech stack by filling gaps in audience targeting, journey management and channel integration.

About the webinar

Do you have a gap in your MarTech stack? Fear not! 

SAS seamlessly integrates with your existing marketing technology investments to help you boost ROI, deliver personalized messages and create more profitable customer journeys.

Join our experts to learn:

  • Some common challenges of modernizing your MarTech stack and how to overcome them.
  • Why your MarTech stack is crucial to fostering customer engagement and loyalty.
  • How you can better evaluate journey success by drilling down into specific stages or segments of the journey.

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About the experts


Mike Turner (Host)

Principal Business Solutions Manager, SAS

Mike Turner has over 30 years of experience working across many different industry sectors and has held many senior business roles. He has led mixed teams of creative and technical resources in marketing agencies, consultancy, supply- and demand-side commercial businesses and led two startup organizations through their incubation and early development. Today, along with his consultancy work at SAS, he continues to support two digital marketing MSc courses in London with Regent's and Royal Holloway universities, as well as working with a number of organizations and partners providing consultative business advice, mentoring and strategic direction. Turner is also the chairperson of the trustees for a small local community charity and a Parish Councillor in Norfolk, UK, where he lives.


Craig Kestecher

Systems Engineer, Customer Intelligence Practice, SAS

Craig Kestecher brings extensive expertise covering segmentation, real-time personalization and customer insight to his role. With over six years at SAS, he has consulted with clients across the US, Canada and Latin America in industries such as financial services, retail, hospitality and health care. He collaborates with marketing teams to design meaningful, data-driven customer experiences that enhance engagement and maximize ROI.


Bojan Belovic

Principal Technical Architect, Customer Intelligence, SAS

Bojan Belovic works within the SAS Global Customer Intelligence Practice with a focus on solution integration, orchestration and real-time decision platforms. Bojan is part of the architecture and integrations services group, responsible for global pre-sales enablement, third-party solution integration and technical asset creation, as well as product direction and feature design.

With over 20 years of marketing/technology experience and a hands-on background in software engineering, systems architecture, real-time integration, service and front-end development, Bojan is a trusted advisor to SAS customers with a high aptitude for developing innovative, efficient solutions. He has experience in marketing automation, multichannel marketing, digital personalization and real-time decisioning across various industries, including financial, retail, hospitality and others.