Take Back Control of Your Advertising Efforts: Here’s How

About the webinar

A convergence of global factors has led media viewers to embrace new forms of media content viewing, including free ad-supported television (FAST) and video-on-demand (VOD) services.

Simultaneously, data deprecation and increased attention to consumer privacy have publishers and broadcasters rethinking how they can engage with these new, harder-to-define audiences created by this shift.

Broadcasters now have the need to collect data to understand viewers better, produce better content and provide a more personalized viewing experience.

You will learn:

• Why now is the time for broadcasters to take control of their tech stack.
• What critical data and technology components to focus on.
• How broadcasters can build a self-serve, ad-buying platform that can integrate into their existing tech stack to bypass intermediaries.
• Why ad server flexibility – versus big tech black boxes – should be a future focus as marketing and advertising continue to merge.