On-Demand Webinar

Market Pulse on GenAI: How to Achieve Enterprise ROI

Join this webinar to gain actionable insights to harness GenAI effectively, ensuring you avoid costly pitfalls.  

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About the webinar

In the digital age, GenAI promises revolutionary changes, but success requires moving beyond the hype.

Why attend?

  • Hear key insights on GenAI adoption and implementation from a new global survey of 1,600 business leaders.
  • Learn about successful integration of large language models in a business context.
  • Discover SAS’ GenAI portfolio and how to identify high-impact use cases for your organization.

Interested in other SAS® Viya® webinars? Click here to see our entire list of topics.

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About the experts


Leigh Cullen

Senior Product Manager, SAS

Leigh Cullen leads SAS' generative AI product strategy. She is a wearer of many professional hats with experience that spans industries – banking, AML, cyber, supply chain, health care, education, government, law and tech startups. Leigh's product management portfolio consists of Fortune 500 AI/ML transformation initiatives, AI/ML adjacent infrastructure and tooling, large-scale cloud migration, platform development from the ground up, and mobile and desktop application development. Cullen's professional background also includes product /service/experience design, global creative direction of brand and marketing initiatives, and consulting.


Stephen Yeo

Marketing Director, SAS

Stephen Yeo has more than 30 years of experience in B2B technology marketing. Currently working as Regional Marketing Director for SAS Northern Europe, his previous experience includes European Marketing Director of Panasonic B2B, UK Marketing Director at Dell Corporation and International Marketing Director at Wyse Technology.

He is a global thought leader who applies new technology to marketing to deliver better business results, a transformed customer experience, and improved business efficiency. Yeo has won multiple awards, including Marketo's 2017 Global Marketing Executive of the Year Award and the 2004 CRM Business Leader of the Year Award. He is a Fellow of The Chartered Institute of Marketing.

Yeo has a Master of Business Administration and Master of Business Informatics from Rotterdam School of Management, Erasmus University, where he graduated cum laude. He attended the UK's University of Manchester Institute of Science and Technology, where he earned a Bachelor of Science and a Bachelor of Engineering in Engineering Manufacture and Management.

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