GenAI offers health care organizations – including physician practices, hospital systems and health insurers – a wide variety of opportunities to make people more knowledgeable and processes more efficient.

At the same time, generating new content introduces new challenges and concerns.

These challenges are all the more concerning due to the speed at which they are coming.

The use of GenAI will affect all aspects of health care, from cost containment to patient care.

Organizations must recognize both the potential and limits of this new technology and be alert to how it’s being used to perpetrate fraud, waste and abuse.

To discuss the opportunities and cautions of GenAI in health care, IIA spoke with SAS experts Tom Wriggins and Jason DiNovi.

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