Find out how ITV, the UK’s largest commercial broadcaster, uses SAS 360 MATCH to deliver personalised ads to users of its content hub, ITVX.
The Future Of Ad Supported Streaming Media
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"ITV's collaboration with SAS has meant that we have developed, and continue to develop, something that is best in class and solves for all our needs. Our relationship is based on mutuality that drives benefits for both parties; the benefits for ITV are the speed to market with new features, platforms, commercial requirements and new integrations.
SAS 360 Match offers much more than a traditional 'video ad server.' It’s an incredibly flexible real-time decision engine with an amazing feature set and great APIs.”
Alex Maison
Head of Digital Ad Products
ITV plc
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