Loyalty and the Customer Experience
Learn how to create loyalty-building moments by delivering the personalized services, features and technologies that customers seek.
A brand is the story of a customer’s journey. To create true loyalty, brands must make the customer the hero of the story and deliver great experiences from the opening page.
No problem, right? After all, according to our Experience 2030 research, 90% of brands say they already provide the highest level of satisfaction to drive loyalty. But this story has a surprise twist: The majority of customers disagree.
So how can you create more loyalty-building moments for your customers? Join us for this series of on-demand webinars as we dive into what it takes to write a great brand story in the digital age.
Session 1
Loyalty Programs Are Out. Loyalty Brands Are In
Learn how brands can turn moments of truth into long-term customer loyalty.
Session 3
CX to the Power of AI: How to Use AI for Maximum Loyalty
Learn how AI can help marketers create more personalized digital experiences, reduce churn and quickly capitalize on upsell opportunities.
Session 5
Transform CX to Stand the Test of Time
Learn how to evaluate the cost and ROI of an enterprisewide CX transformation – and set up your brand for future success.
Session 2
Retail Reality: New Rules for Building Brand Loyalty in Times of Crisis
Retail and CX leaders share strategies for creating the critical connections that turn customers into brand boosters.
Session 4
Empathy and Understanding: Driving Loyalty Through Data and Analytics
Learn how to create personalized interactions throughout every step of the customer journey.
Session 6
Holistic CX Measurement: How to Reflect Loyalty and Business Value Metrics
Learn how you can accurately quantify the results and ROI of your customer strategy and marketing efforts.
Meet our experts
Wilson Raj
Principal Product Marketing Manager, SAS
Andrew Fowkes
Retail Solutions Director for Europe, Middle East and Africa, Global Retail Practice, SAS
Dennis Eaton
Principal Presales Solutions Architect, SAS
David Tareen
Director, Product Marketing, SAS
Adrian Carr
Head of Marketing AI and Decision Science, SAS
Lisa Loftis
Principal Product Marketing Manager, SAS
Brian Jakubowski
Managing Director, Accenture
Monique Duquette
Digital Experience and Transformation, Accenture