Interactive Experience
The future of customer experience starts here
Discover how consumers, brands and technology will evolve through 2030.
Discover how CX plays out across industries and supports different business needs
Privacy and trust
Customers have serious concerns about how their data is being used, stored and shared. That’s why privacy and trust are critical aspects of a successful customer strategy.
Customer loyalty
Loyalty begins before a customer becomes a customer. Brands that succeed in the coming decade will move beyond loyalty programs and become loyalty companies.
Webinars
Papers, articles and blog posts
Industry experiences
RETAIL
Today’s consumers face a near-constant flow of marketing noise. To optimize their brand strategies, retailers need to fine-tune their marketing communications to meet individual consumer needs.
COMMUNICATIONS
With the increased availability of mobile, wearable and smart devices, coupled with high-speed communications, consumers can find anything they need online, do so from just about anywhere, at any time and have it delivered in near-real-time.
Experience 2030: Future-Proof Your Customer Strategy
Check out this webinar to see how technology will change the way we engage with content, customers, brands and each other.
Experience 2030 Podcast Series
Daniel Newman of Futurum Research and Wilson Raj of SAS will dive deep into several of the key themes we identified in our research.
Press release
New global research: What will customer experience look like in 2030?
Study finds that by 2030, 67% of customer engagement will be handled by smart machines. Do brands run the risk of trading empathy for efficiency?
SOURCE: Futurum Research Global Study, 4,000 consumers and marketing professionals, 2019.
Want to dive deeper into the data?
Read the global report to learn how brands that create a customer-centric, tech-driven culture will thrive in 2030 and beyond.
Customer experience around the globe
Check out this video from Jenn Chase, Senior Vice President of Worldwide Marketing at SAS
Advancing the Customer Experience
