SAS is a Leader in The Forrester Wave™:
Real-Time Interaction Management, Q1 2024
As noted in the Forrester report, "SAS incorporates responsible AI into enterprise RTIM decisioning." "Its roadmap promises to make the power of predictive and generative AI more easily accessible to knowledge workers and customer-facing resources beyond its usual data science power users."
SAS leverages its advanced analytics capabilities to enrich RTIM use cases with real-time alerts and decisions associated with credit, fraud, risk, and other operational dynamics. This powerful combination underpins SAS’s vision for responsible engagement based on analytically driven business practices that foster customer trust." The Forrester Wave™: Real-Time Interaction Management, Q1 2024
-
- Explore resources by type
- Analyst Report
- E-Book
- White Paper
- Article
- Blog Post
- Book Excerpt
- Case Study
- Infographic
- Interview
- Research
- Series
- Video
- Customer Story
- Webinar
- E-Book Your journey to a GenAI future: A strategic path to success in life sciences and pharma
- Analyst Report SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024
- Analyst Report IDC MarketScape: Worldwide Machine Learning Operations Platforms 2024
- White Paper Revealing the paths to 2040: four possible scenarios for insurance
- E-Book A Comprehensive Approach to Trustworthy Data and AI Governance
- Article What is synthetic data? And how can you use it to fuel AI breakthroughs?
- E-Book Five reasons developers hit a productivity wall – and what to do about it
- E-Book Data-driven health care
- Article Unlocking a strategic approach to data and AI
- E-Book Your journey to a GenAI future: A strategic path to success in health care
- E-Book Your journey to a GenAI future: An insurer’s strategic path to success
- E-Book Your journey to a GenAI future: A strategic path to success for government
- White Paper Solving the public services productivity puzzle
- E-Book Marketers and GenAI: Diving Into the Shallow End
- Analyst Report ARC View: Industrial-grade AI: Transforming Data into Insights and Outcomes
- E-Book Public service of the future
- Analyst Report SAS is a Leader in The Forrester Wave™: AI / ML Platforms, Q3 2024
- Analyst Report IDC MarketScape: Worldwide Decision Intelligence 2024
- White Paper Pioneering Ethical AI: The Crucial Role of Property and Casualty Insurers
- Customer Story Leading cruise line personalizes passengers’ onboard experience in real time
- Article AI anxiety: Calm in the face of change
- E-Book Intelligent decisioning in government
- E-Book Government navigating an uncertain world
- Article Fraud detection and machine learning: What you need to know
- White Paper Generative AI in Health Care: Opportunities and Cautions
- White Paper How to realize value from cloud analytics faster — and with less cost and risk
- Analyst Report 2024 Gartner® Magic Quadrant™ Data Science and Machine Learning
- White Paper Top 5 insurance problems – and AI isn’t one of them
- Analyst Report SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024
- E-Book Detect and halt risky payments across the life sciences supply chain
- Customer Story AI helps students graduate from college
- Article What are AI hallucinations?
- E-Book The insurance data and AI revolution
- Article What are chatbots?
- Customer Story One airport operator is making every journey personal for passengers
- Customer Story Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
- White Paper Creating Meaningful Data-driven Customer Journeys
- Analyst Report Gartner® Top Strategic Technology Trends for 2024: AI Trust, Risk and Security Management
- Customer Story Jakarta Smart City uses IoT analytics to better serve residents
- Customer Story French national rugby team boosts performance with AI and analytics
- White Paper Improving HCP Engagement with Digital Analytics
- Article How AI and advanced analytics are impacting the financial services industry
- Article Shut the front door on insurance application fraud!
- Article 4 strategies that will change your approach to fraud detection
- Customer Story Managing Dutch roads and waterways with intelligence
- Customer Story Customer Story & Video Advanced analytics helps policymakers determine how new tax measures would affect citizens
- Analyst Report SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
- White Paper Retail bank media networks: Monetize customer data with personalized offers and advertising
- Analyst Report SAS Inside Intelligence 2023 Conference
- E-Book The Path to a Single Customer View
- Customer Story Advanced analytics in the cloud helps international biopharmaceutical group enhance operations and efficiency
- Article Analytics leads to lifesaving cancer therapies
- Customer Story Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts
- Analyst Report IDC MarketScape: Worldwide MLOPs Platforms 2022 Vendor Assessment
- Analyst Report IDC Spotlight: Looking Beyond the AI Model to Improve the Value of Computer Vision in Manufacturing Operations
- Analyst Report SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022
- Analyst Report Artificial Intelligence In Retail: What Now?
- Customer Story Improving data collection and modeling to accelerate predictive medicine efforts
- Analyst Report SAS Explore 2022 Review and Analysis
- Analyst Report Advanced Analytics Excellence In Discrete Manufacturing
- Analyst Report IDC MarketScape: Worldwide Responsible Artificial Intelligence for Integrated Financial Crime Management Platforms 2022 Vendor Assessment
- Article Analytics: A must-have tool for leading the fight on prescription and illicit drug addiction
- White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- Article Viking transforms its analytics strategy using SAS® Viya® on Azure
- Customer Story Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach
- Analyst Report The Total Economic Impact™ Of SAS Viya On Azure
- Customer Story Protecting nature with dollars and sense
- Customer Story Workplace solutions retailer creates compelling customer experience via data-driven marketing
- Customer Story It’s all in the research: Using AI to solve issues in health care
- Analyst Report Data-Driven Grid Reliability: IoT Sensing and Analytics to Enable Predictive Maintenance and Improve Resiliency
- Analyst Report dbInsight: SAS Viya is living large on Azure
- Customer Story Integrated marketing improves results for marketers and customers
- Customer Story Building reliability in risk
- Article Detect and prevent banking application fraud
- Customer Story A customer connection is the special ingredient
- Customer Story Finland’s top retail bank applies AI to improve customer service and credit scoring
- Customer Story Transformation of the National Bank of Greece with SAS Viya on Microsoft Azure
- Customer Story Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
- Customer Story Transforming steelmaking through IoT analytics
- Customer Story Maximizing the reach and impact of an eHealth hub
- Customer Story Transforming the consumer banking experience through advanced analytics
- Customer Story Predictive analytics helps save lives during COVID-19 pandemic
- Customer Story Predictive analytics empowers bank to act quickly with confidence
- Customer Story Complex telco product portfolio, maximum agility thanks to intelligent decisioning
- Customer Story Reaching 3.6 million football fans via comprehensive marketing analytics
- Customer Story Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences
- Customer Story Building a culture of analytics empowers university to lead as an educational enterprise
- Article The 5 new rules of retail
- Customer Story Advanced analytics empowers businesses with data-driven decisions
- Customer Story Travel and tourism forecasts become more accurate with analytics
- Article Reimagine marketing: Today, tomorrow and in times of disruption
- Analyst Report The Total Economic Impact Of SAS Customer Intelligence 360
- Article Your customers aren’t afraid of new technologies. Are you?
- Customer Story World’s largest sports and humanitarian event builds legacy of inclusion with data-driven technology
- Customer Story Revolutionizing marketing campaigns with AI
- Article Three steps for conquering the last mile of analytics
- Customer Story Manufacturing smarter, safer vehicles with analytics
- Article As AI accelerates, focus on 'road' conditions
- Article AI in government: The path to adoption and deployment
- Article Five trends that will reshape customer experience
- Article From Apollo to AI: A new era of American exploration
- Article The untapped potential in unstructured text
- Webinar An Artificial Intelligence Framework to Combat Human Trafficking
- Article AI in manufacturing: New opportunities for IT and operations
- Customer Story Predictive analytics and AI deliver a winning fan experience
- Article The Humanity in Artificial Intelligence
- E-Book 5 Steps to Accelerate Value From Your Industrial IoT Data
- Article AI in banking: Survey reveals factors for success
- Customer Story Modernizing consumer lending in Vietnam
- Article IoT: The customer experience accelerator you can't afford to ignore
- Article Data lineage: Making artificial intelligence smarter
- Article How to drill a better hole with analytics
- Customer Story Advanced analytics can detect and prevent insurance fraud before losses occur
- White Paper The Artificial Intelligence of Things
- Customer Story Customer Story & Video IoT data with artificial intelligence reduces downtime, helps truckers keep on trucking
- Article Five AI Technologies
- White Paper Adopting AI: Strategic Takes on AI Adoption
- White Paper Adopting AI: Industry Perspectives
- White Paper Adopting AI: The Impacts of AI on Management
- White Paper Adopting AI: Linchpins of AI Success - Data Scientists and Their Algorithms
- White Paper AI Momentum, Maturity and Models for Success
- White Paper The 3 R’s of AI Adoption: Refactor, Reinvent, Reimagine
- Article A guide to machine learning algorithms and their applications
- White Paper Data Management for Artificial Intelligence
- White Paper Keys to robust credit risk modeling and decisioning for better customer experience
- Article GDPR and AI: Friends, foes or something in between?
- Customer Story Using artificial intelligence to better engage with customers
- White Paper Artificial Intelligence for Executives
- Article Effective real-time marketing
- White Paper Machine Learning Use Cases in Financial Crimes
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- Article Wanted: AI leaders
- White Paper Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- Article Machine learning and artificial intelligence in a brave new world
- Article 3 Essential Steps for Ethical AI
- Research Nerd in the herd: protecting elephants with data science
- White Paper How to Do Deep Learning With SAS®
- Article What do drones, AI and proactive policing have in common?
- White Paper The Risks and Rewards of AI
- E-Book How Can Retailers Satisfy Today's Customers?
- White Paper Machine learning and artificial intelligence in a brave new world
- Article How to improve your AI marketing skills
- Article Machine learning, data science and AI meet IoT
- Article AI marketing: What does the future hold?
- Article Three ways to improve real time marketing results
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges
- Article Artificial intelligence, machine learning, deep learning and more
- Customer Story Analytics turns service repair data into cost savings
- Article Real-time customer engagement is the future of experience management
- E-Book Improving Customer Experience
- Article The marketing analytics must-haves
- White Paper Getting to Why in Omnichannel Marketing Attribution
- White Paper Marketing attribution: Giving credit where credit is due
- White Paper Improve Customer Experience with Actionable Artificial Intelligence
- White Paper Redefining Brand Performance for the 21st Century
- Series The value of marketing metrics at Visa
- Article An executive’s guide to cognitive computing
- Customer Story The right offer every time
- Customer Story Optimization delivers more revenue while slashing marketing costs
- Article Marketing measurement do's and don'ts
- White Paper The Architecture and Security of SAS® Marketing Operations Management
- Article Empty shelves: The retail analytical talent deficit
- White Paper Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- Article Three tips for data-driven marketing from the Las Vegas Sands
- Article Four ways Vail Resorts creates epic experiences
- Article Do marketers need real-time analytics
- Analyst Report White Paper Marketing Analytics for Manufacturing: Forging Customer Insights
- E-Book Fearless Decision?
- E-Book Brilliant decision?
- White Paper SAS - Hospitality Provider
- White Paper AI and analytics are powering a demand planning and customer experience revolution
- E-Book Planning For CDP Success: A guided journey for choosing a customer data platform
- White Paper Where does marketing stop and advertising begin?
- E-Book The Innovator's Flight Plan to AI
- E-Book Augmented Analytics: The secret ingredient to better business intelligence
- White Paper The Autonomous Grid in the Age of the Artificial Intelligence of Things
- White Paper Artificial Intelligence in Banking and Risk Management
- White Paper AI Momentum, Maturity & Models for Success: Focus on Singapore
- E-Book How to Take AI Projects From Start to Win
- White Paper Data, Analytics & AI: How Trust Delivers Value
- E-Book Accelerate and improve business outcomes with AIoT
- White Paper TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- E-Book Formidable Forecasts
- White Paper AIOT: How IoT Leaders Are Breaking Away (IDC Market Report / AIoT Survey 2019)
- E-Book Powering Health Innovation with AI
- White Paper AI for the CIO: 10 Tips for Success
- White Paper How AI Changes the Rules
- Webinar Enhance the Customer Experience and Create Value for Your Stakeholders
- Webinar Certification: AI and Machine Learning Professional Credential Overview
- Webinar Breaking Down AI Capabilities for IT: What to Know About Optimization
- Webinar Breaking Down AI Capabilities for IT: What to Know About Machine Learning
- Webinar Synergize Your Tech Stack to Realize AI’s Full Potential
- Webinar AI Snapshot: Three Key Developments Shaping AI Strategies Right Now
- Webinar Breaking Down AI Capabilities for IT: What to Know About Computer Vision and GPUs
- Webinar Breaking Down AI Capabilities for IT: What to Know About Forecasting
- Webinar AI and Banking: Survey Reveals Success Factors
- Webinar How the Brain of an AI/IoT System Processes Industrial Intelligence
- Webinar To Err is Human. So is AI.
- Webinar SAS Visual Data Mining and Machine Learning: Getting Started
- Webinar Model Explainability
- Webinar Composite AI: What It Is and Why You Should Care
- Webinar Breaking Down AI Capabilities for IT: What to Know About NLP
- Webinar Solving the Dilemma of Smart Things for IT Leaders
- Webinar Machine Learning Models in SAS Event Stream Processing
- Webinar To Trust AI, Understand AI
- Webinar AI for Supporting Vaccine Adverse Event Reporting
- Webinar AI Acceleration and the Future of Innovation
- Webinar Accelerate Innovation With Responsible AI
- Webinar Composite AI Using Machine Learning in Optimization Formulations
- Webinar AI and Machine Learning in Action Using SAS® Viya®: A Detailed Use Case
- Webinar Generative AI: What Boards of Directors Should Consider
- Webinar Ethics in AI: Building Responsible AI Systems
- Webinar Trustworthy AI Using SAS®: A Technical Discussion
- Webinar Advanced Analytics: Generative AI for the Insurance Industry
- Webinar How to Think About Trustworthy AI in 2024 and Beyond
- Webinar Generative AI: Transforming Drug Development in Life Sciences
- Webinar Generative AI in Fraud and Financial Crimes
- Webinar Optimizing Logistics Operations Using Customized Solutions
- Webinar Market Pulse on GenAI: How to Achieve Enterprise ROI
- Webinar AI in Health Care: Enhance Clinical and Operational Decision Making
- Webinar Generative AI Meets AML: Elevating Compliance Standards in Banking
- Webinar SAS’ Generative AI Strategy for Enterprise Transformation
- Webinar Generative AI for Financial Services: Leveraging Large Language Models + Natural Language Processing for Problem Solving
- Webinar Generative AI May Pose One of the Greatest Compliance Challenges for Tax Agencies. What Can Be Done?
- Webinar Public Comment Analysis for Federal Rulemaking Gets a Boost From NLP and Generative AI
- Webinar Maximize the Business Value of AI With Modern Data Management
- Webinar Fostering Trustworthy AI Using a Model Card
- Webinar How Can I Process Scanned Document Images in SAS® Viya®?
- Webinar Optimizing the Use of Marketing Technology to Build Customer Trust
- Webinar Unlocking Greater Productivity for Data and AI Teams: Insights From the Latest Futurum Group Study
- Customer Story Hyper-personalized offers help consumer finance company elevate the customer experience
© 2024 Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.