Guided Path
Getting Started with SAS® Customer Intelligence 360

Find your way around your omnichannel marketing platform

STEP 1
Introduction and Interface Familiarization

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Learn how to navigate and consume the information and data available to you - such as notifications, performance results, and access to items and data relevant to you.

STEP 2
Functionality and Terminology

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Understand the functionality of the three core components of SAS Customer Intelligence 360: data sources, a foundation solution, and connected destinations.

STEP 3
Accessing Your Data

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Use the SAS Customer Intelligence 360 interface to collect and store data types such as website, mobile, and customer identity data. Only a few steps are required to gain actionable insights into customer behavior.

STEP 4
Audiences

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Learn how to create Audiences, build segmentation, and activate them within SAS Customer Intelligence 360.

STEP 5
Activities

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Get started by developing and executing activities that deliver personalized digital interactions for customers and visitors within an omni-channel environment.

STEP 6
Performance Reporting

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Learn how to use Insights to analyze, view, and interpret performance results to understand what drives your marketing efficiency and effectiveness.