Guided Path
Getting Started with SAS® Customer Intelligence 360
Find your way around your omnichannel marketing platform

STEP 1
Introduction and Interface Familiarization

Learn how to navigate and consume the information and data available to you - such as notifications, performance results, and access to items and data relevant to you.
STEP 2
Functionality and Terminology
Understand the functionality of the three core components of SAS Customer Intelligence 360: data sources, a foundation solution, and connected destinations.
STEP 3
Accessing Your Data
Use the SAS Customer Intelligence 360 interface to collect and store data types such as website, mobile, and customer identity data. Only a few steps are required to gain actionable insights into customer behavior.
STEP 4
Audiences
Learn how to create Audiences, build segmentation, and activate them within SAS Customer Intelligence 360.
STEP 5
Activities
Get started by developing and executing activities that deliver personalized digital interactions for customers and visitors within an omni-channel environment.
STEP 6
Performance Reporting
Learn how to use Insights to analyze, view, and interpret performance results to understand what drives your marketing efficiency and effectiveness.
Take your learning to the next level