May 6 – 9, 2025 | Orlando, Florida
The data and AI experience for business leaders, technical users and SAS Partners
Productivity through the roof. Performance with the pedal down.
Give us four days, and you’ll walk away with all you need to simplify and enhance your data and AI ecosystem, get more done in less time and make better decisions in the moments that matter.
Keynote Speakers
Big thinkers. Tech savants. Trailblazing leaders.
Our speakers will share new skills, inspire ways of thinking and show how you and your business can find success with data, AI and digital transformation.
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Brené Brown
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Jim Goodnight
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Frank Abagnale
Testimonials
Here’s what past attendees say about SAS Innovate
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SAS Innovate is informative, invigorating and FUN! There are plenty of breakouts sessions and demos to choose from for all skill levels. Casey Morrell Tennessee Department of Health
Very informative and good ideas to take back to my teams. So many new tools and capabilities – it’s good to be exposed, and that helps us decide which ones to focus on. Andrew Wall Nestlé
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Very educational, truly a great learning space with amazing people. Zachary McKinney MiraVista Diagnostics
I got more out of this than I have at any other professional seminar. James McGowan RAND
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SAS created a memorable experience. Great venue, good food, excellent speakers and informative sessions. Flo Benincasa University of Nevada, Las Vegas
I learned so much that I will use immediately. Tom Boardman Farmers Insurance
9 out of 10
past attendees would
recommend SAS Innovate
From the networking opportunities to the quality and variety of session content to the amazing lineup of speakers – not to mention tons of fun – attendees love SAS Innovate.
At a Glance
Bring yourself and your team. We’ll bring the content, inspiration, networking and fun.
Hands-On Workshops
Roll up your sleeves and take the latest data and AI for a spin.
Roundtable Conversations
Share your expertise and learn from others who are navigating digital transformation.
Breakout Sessions
From technical deep dives to industry-specific solutions, you’ll find ways to solve your toughest challenges.
Networking & Connecting
Wind down during our happy hours and get down at our amazing Kickback Party.
Join us for a theme park’s worth of fun at the SAS Innovate Kickback Party!
Get ready for one of the most incredible parties SAS has ever thrown – a New York City street party in the heart of Universal Studios Florida! We've reserved a select area of the park just for us – all the fun without the lines!
SAS Innovate on Tour
SAS Innovate on Tour is coming to a city near you! This complimentary event series brings some of our very best content from SAS Innovate 2025 to business leaders, technical users and SAS Partners worldwide.
United Kingdom, London
France, Paris
Italy, Milan
Spain, Madrid
Germany, Frankfurt
Benelux, Antwerp
Poland, Warsaw
Singapore
Japan, Tokyo
Australia, Sydney
Saudi Arabia, Riyadh
South Korea, Seoul
Brazil, São Paulo
Mexico, Mexico City
More details coming soon.
Brené Brown
Researcher and storyteller
Dr. Brené Brown is a globally renowned researcher and storyteller who has spent over two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times bestsellers and the host of two award-winning podcasts. Brené spends most of her time in organizations around the world, helping develop braver leaders and more courageous cultures.
Join Brené and SAS CMO Jenn Chase for a fireside chat. Together, they’ll explore daring leadership and rising strong after setbacks.
Jim Goodnight
Co-Founder and Chief Executive Officer, SAS
As the CEO of SAS, the leader in AI and analytics software, Jim Goodnight has led the company since its inception in 1976, overseeing an unbroken chain of revenue growth and profitability unprecedented in the industry. He is recognized globally for being a trailblazer among companies that top great workplace rankings, including being No.1 on several country and multinational lists. Harvard Business School named Goodnight a Great American Business Leader, and he was named one of America’s 25 Most Fascinating Entrepreneurs by Inc. magazine. A champion of education reform, Goodnight sees education as critical to the success of individuals, organizations and nations.
Frank Abagnale
Bestselling author and subject of the Catch Me If You Can
Frank Abagnale is one of the world's most respected authorities on forgery, embezzlement, secure documents, cybercrime, and scams. With over 48 years of experience, Frank has worked with, advised, and consulted with hundreds of financial institutions, corporations, and government agencies around the world. As a renowned cybersecurity and fraud prevention expert, bestselling author, and the subject of Catch Me If You Can, Frank will share his invaluable insights and experiences in the field of cybersecurity and fraud prevention.