The ABCs of Customer Data Platforms (CDP)
Webinar Series
Available On-Demand
A Customer Data Platform (CDP) is one of the more talked about solutions in recent years. It holds the promise of achieving and leveraging the coveted single view of the customers for B2C and B2B marketers alike. However, many questions remain: What is it (and is not)? How does it fit into the rest of our Martech stack? Is it the right path for our organization? If yes, how should we get started?
Join us for this 3-part webinar series to learn more.
Webinar Series
The CDP Journey
Available On-Demand (30 minutes)
- Definition and evolution of CDPs
- Right time to start
- Expected costs and returns
Speaker
Charlie Bunce
Principal Industry Consultant for Customer Intelligence at SAS
With over 3 decades of experience, Charlie has been a leader in guiding industry-leading companies (including many Fortune 500) through their marketing infrastructure transformations in industries such as banking, telecommunications, multi-channel retail/catalog, non-profit and more. Through this experience, he has developed a cutting-edge perspective on what it takes to be a successful multi-channel marketing organization from business value through infrastructure.
CDP Considerations for Success
Available On-Demand (30 minutes)
- Identifying key capability areas – the ‘must haves’ and the ‘nice to haves’
- Assessing overlaps with existing technology
- Building a roadmap for success
Speaker
Charlie Bunce
Principal Industry Consultant for Customer Intelligence at SAS
With over 3 decades of experience, Charlie has been a leader in guiding industry-leading companies (including many Fortune 500) through their marketing infrastructure transformations in industries such as banking, telecommunications, multi-channel retail/catalog, non-profit and more. Through this experience, he has developed a cutting-edge perspective on what it takes to be a successful multi-channel marketing organization from business value through infrastructure.
The End Game: CDP + Analytics and Attribution
Available On-Demand
- Best practice customer engagement: analytics and attribution
- Impact of your CDP strategy
- The CDP vision: advanced automation and execution
Speaker
Charlie Bunce
Principal Industry Consultant for Customer Intelligence at SAS
With over 3 decades of experience, Charlie has been a leader in guiding industry-leading companies (including many Fortune 500) through their marketing infrastructure transformations in industries such as banking, telecommunications, multi-channel retail/catalog, non-profit and more. Through this experience, he has developed a cutting-edge perspective on what it takes to be a successful multi-channel marketing organization from business value through infrastructure.
