Foot on soccer ball in stadium

Reaching 3.6 million football fans via comprehensive customer engagement

The Koninklijke Nederlandse Voetbal Bond (KNVB) logo
Better segmentation leads to a deeper understanding of players, clubs, fans and volunteers.
Background PBLS 2014 Speakers

Improved engagement and higher response rates

KNVB achieved this using  •  SAS® Customer Intelligence 360  •  SAS® Visual Analytics