Josefin Rosén
Trustworthy AI specialist at SAS’ Data Ethics Practice

Josefin Rosén is a Trustworthy AI specialist, working globally in SAS’ Data Ethics Practice. She acts as a councilor on AI strategy to business and government and has been named as one of the most influential voices on AI in Sweden by Tech50.
Her specialty is ensuring that human factors such as ethics, diversity, and transparency are factored into AI solutions. She has been interviewed by- and featured in media across the Nordics. In an interview or as a keynote speaker, Josefin can give insight on how to implement Trustworthy AI and set up solid AI Governance framework.
Until 2024, Josefin was Nordic Head of AI at SAS. She has more than 20 years of experience working with AI and advanced analytics and holds a doctoral degree from the Faculty of Pharmacy at Uppsala University in Chemometrics.
Speaker engagements
When | What | Where | Organizer |
---|---|---|---|
2025 | Next Generation AI – Next Generation Banking | Stockholm, Sweden | Dagens Industri |
2025 | Navigating the Future of AI in Banking – Governance, Compliance and Trustworthy AI | Stockholm, Sweden | Dagens Industri |
2025 | The Future of AI – Why Trust and Governance Matter | Webinar | SAS |
2024 | Trustworthy AI – Ethical AI – EU AI Act | Helsinki, Finland | TDWI Finland |
2024 | AI Measures in US and EU: Preparing Businesses for New Requirements & Expectations | Webinar | AmCham Denmark |
2024 | AI Measures in US and EU: Preparing Businesses for New Requirements & Expectations | Webinar | AmCham Luxembourg |
2024 | How does Sweden take the lead in AI-development? | Stockholm, Sweden | Tech Sverige |
2023 | Harnessing Generative AI in the Insurance Sector | Webinar | SAS, EMEA |
2023 | SAS Innovate on Tour, Riyad | Event on site | SAS, Saudi Arabia |
2023 | Teknik och etik (Technology and ethics) | Webinar | Statistikfrämjandet, Sweden |
2023 | ADR Awareness Day Seminar | Webinar | Adra-e Project |
2023 | Make Data Smart | Event on site | Dataforeningens board for BI & Analytics, Norway |
2023 | AI-podden | Podcast | The status of the AI regulations in the US and elsewhere |
2023 | Beslutspodden | Podcast | AI i dag och imorgon (AI today and tomorrow) |
2023 | AI News | Podcast | Pioneering AI Developments of the week |
2023 | AI News | Podcast | A future with trustworthy AI |