Sports Data Analytics From SAS
Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. And make confident decisions at every moment of the game. Sports analytics from SAS lets you transform data into valuable insights for better decisions on fan engagement, player performance, venue optimization and profitability.
Get to know sports analytics from SAS
How SAS delivers sports analytics
Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.
That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS with embedded AI. This winning combination enables you to extract valuable insights that can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.
Optimize
Optimize strategies for seating, ticket pricing, merchandise and more.
Predict
Predict fan trends and personalize marketing campaigns.
Discover
Find new sponsorship opportunities and add value to existing partnerships.
Evaluate
Evaluate the strengths and weaknesses of opponents and players and improve recruiting.
Analyze
Analyze and improve athlete performance.
Increase
Increase revenues, decrease expenses, manage budgets and produce higher ROIs.
Enabling technologies
Related Products & Solutions
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- Data Management SoftwareSupercharge your AI journey with seamless data connectivity, enhanced transformations and robust governance.
- Multichannel Marketing Hub | SAS® Customer Intelligence 360Individualize every customer interaction in real time with a modern multichannel marketing hub.
- SAS® Visual Text AnalyticsScale the human act of reading, organizing and extracting useful information from huge volumes of textual data.
- SAS® Viya®Benefit from faster data integration, effective model development and reduced cloud costs.
