Navigating the uncertain world of third-party cookies

With the uncertainty surrounding the third-party cookie, customer data is growing more valuable by the minute. In tomorrow's world, it will be incumbent on marketers to become savvy and develop unique strategies to encourage customers to participate in a two-way dialogue, to authenticate on digital properties and to opt-in to data collection and analytics. The only way to accomplish this will be to optimize customer journeys, meeting them in the moment in real time with communications and content that provide demonstrable value.