Reference customers uniformly expressed that they are extremely satisfied with SAS and praised the vendor’s ability to deliver value quickly. Data rich enterprises with strong analytical resources should consider SAS to turbocharge their customer insights."
Explore More SAS Resources
To browse resources by type, select an option below.
-
- Select resource type
- Analyst Report
- Article
- Blog Post
- Book Excerpt
- Case Study
- Customer Story
- E-Book
- Infographic
- Interview
- Research
- Series
- Video
- Webinar
- White Paper
- White Paper
-
Analyst Report
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
E-Book
Real-Time Hyperpersonalization in Hospitality -
White Paper
Navigating the uncertain world of third-party cookies -
Customer Story
Leading cruise line personalizes passengers’ onboard experience in real time -
E-Book
The insurance data and AI revolution -
Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
Customer Story
One airport operator is making every journey personal for passengers -
Customer Story
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
White Paper
Creating Meaningful Data-driven Customer Journeys -
E-Book
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
Analyst Report
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
E-Book
Cracking Tomorrow's CX Code -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-Book
The Path to a Single Customer View -
Customer Story
Predicting real-time insurance needs with hyperpersonalization -
Customer Story
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
White Paper
Cracking Tomorrow's CX Code -
Analyst Report
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
White Paper
Banking in 2035: global banking survey report -
White Paper
Banking in 2035: three possible futures -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Customer Story
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach -
Customer Story
Protecting nature with dollars and sense -
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
Customer Story
Integrated marketing improves results for marketers and customers -
Customer Story
A customer connection is the special ingredient -
Customer Story
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Customer Story
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
Customer Story
Maximizing the reach and impact of an eHealth hub -
Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Customer Story
Reaching 3.6 million football fans via comprehensive marketing analytics -
Customer Story
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
Article
The 5 new rules of retail -
Article
3 ways to rethink retail forecasting and demand planning -
Article
Reimagine marketing: Today, tomorrow and in times of disruption -
Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360 -
Customer Story
Using customer intelligence to optimize advertising sales -
Article
Customer data platform: What it is and why it’s important -
Article
Your customers aren’t afraid of new technologies. Are you? -
Article
Tread carefully with customer data platforms -
Article
Marketers and privacy -
Article
Digital transformation for SMBs -
Article
Five trends that will reshape customer experience -
Article
Under siege: Improving customer experience in banking -
Customer Story
Predictive analytics and AI deliver a winning fan experience -
Customer Story
Telecom calls on automation to improve market position -
Article
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
Article
What big data has brought to the privacy discussion -
White Paper
Keys to robust credit risk modeling and decisioning for better customer experience -
Article
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Article
Contextual engagement -
Article
Data and the customer experience -
E-Book
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
Article
How to improve your AI marketing skills -
Article
Building confidence in your customer experience -
Article
AI marketing: What does the future hold? -
Article
Three ways to improve real time marketing results -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
Article
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-Book
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
Article
What is marketing automation? -
Article
Real-time customer engagement is the future of experience management -
E-Book
White Paper
Tomorrow's telco -
E-Book
Improving Customer Experience -
Article
The marketing analytics must-haves -
Article
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence -
Article
R 'Ray' Wang: A conversation with a digital disruptor -
Article
IoT: The next best thing to reading your customer’s mind -
White Paper
Redefining Brand Performance for the 21st Century -
Article
Marketing for the midmarket -
Article
Linking data to the customer journey -
Series
The value of marketing metrics at Visa -
Article
Putting you at the frontier of the fan experience -
Series
Digital transformation: Moving from handshakes to householding at Comerica -
White Paper
Data Elevates the Customer Experience -
Series
Brand equity has a big role in RCI's strategy -
Article
Customer journeys: How to be ready when customers visit -
Article
Customer journey management: Eliminating missed opportunities -
Article
Small but mighty: Modern marketing for the midmarket -
White Paper
Operationalizing and Embedding Analytics for Action -
Customer Story
The right offer every time -
Article
The marketer's dream: Harmonic convergence -
Article
Customer segmentation for the new digital experience -
Article
Using data to control unruly hotel pricing -
Series
The customer journey: Finding the buy signal -
Interview
Q&A: What's your level of digital marketing maturity? -
Interview
How do you know if you’re ready for Hadoop? -
Series
The customer journey: Why you need journey maps -
Article
Keeping your customers happy with assortment optimization -
Article
The modern marketing leader: Is your CMO ready? -
Article
Customer loyalty in a digital world: A new approach -
Customer Story
Optimization delivers more revenue while slashing marketing costs -
Article
Four multichannel marketing strategies that deliver exceptional customer experiences -
Article
Marketing measurement do's and don'ts -
Article
Out of size, out of mind -
White Paper
The Architecture and Security of SAS® Marketing Operations Management -
Article
Empty shelves: The retail analytical talent deficit -
Article
Building a high-performance marketing engine -
Article
Moving beyond the ad server -
Article
The first step in building a better customer experience -
Article
The era of gargantuan data -
Article
Marketing optimization: Five lessons learned at a major US bank -
Article
Seven characteristics of the modern consumer -
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
Article
Improving customer experience with digital marketing -
Article
Three tips for data-driven marketing from the Las Vegas Sands -
White Paper
Unleashing the Power of Text Analytics for Travel -
Article
Four ways Vail Resorts creates epic experiences -
Article
Do marketers need real-time analytics -
Article
The digitization of everything — its impact on customer experience -
Article
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
Article
A lesson in customer service from Chick-fil-A President Dan Cathy -
Analyst Report
White Paper
Marketing Analytics for Manufacturing: Forging Customer Insights -
Video
Brian Solis on making business more human -
E-Book
Brilliant decision? -
White Paper
AI and analytics are powering a demand planning and customer experience revolution -
White Paper
SAS - Hospitality Provider -
E-Book
Planning For CDP Success: A guided journey for choosing a customer data platform -
White Paper
Where does marketing stop and advertising begin? -
E-Book
Operational Marketing: From Hard Work to Heroic Performance -
E-Book
Retail Experimentation: The New Fundamentals -
E-Book
Strategic Marketing: From aspirational to exceptional customer experience -
White Paper
SAS Experience 2030 -
E-Book
The Secrets of Delivering Exceptional Customer Experience -
White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
White Paper
Experience 2030: Pulse Report -
White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
White Paper
Experience 2030. The Future of Customer Experience is... NOW! -
E-Book
In-the-Moment Marketing -
White Paper
Delivering Experiences That Win Business and Build Loyalty -
E-Book
Customer experience - now and into the future -
Webinar
Real-Time Decision Manager -
Webinar
Data and AI: Accelerators of Banking CX -
Customer Story
Hyper-personalized offers help consumer finance company elevate the customer experience -
Customer Story
InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution
© 2024, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.