Explore marketing-related e-books, white papers, webinars and more
To browse resources by type, select an option below.
-
- Select Resource Type
- Analyst Report
- Article
- Benchmark Brief
- Blog Post
- Book Excerpt
- Book Excerpt
- Case Study
- Customer Story
- E-Book
- Executive Brief
- Fact Sheet
- Industry Overview
- Infographic
- Infographic
- Interview
- Overview Brochure
- Partner Brief
- Podcast
- Podcast Series
- Press Release
- Primer
- Product Brief
- Research
- Series
- Service Brief
- Solution Brief
- Solution Brief
- Use Case
- Video
- Video
- Webinar
- White Paper
-
Press Release
SAS a Leader in cross-channel marketing hubs per global research firm -
Analyst Report
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
E-Book
Real-Time Hyperpersonalization in Hospitality -
Press Release
MarTech experts’ top predictions for 2025 -
Press Release
AI gold rush? New APAC research reveals major gap between AI Leaders and Followers -
Press Release
New report: Undisciplined MarTech impedes customer trust -
Press Release
New study finds CMOs embracing GenAI despite knowledge gap -
White Paper
Navigating the uncertain world of third-party cookies -
Customer Story
Leading cruise line personalizes passengers’ onboard experience in real time -
Press Release
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
Press Release
New SAS GenAI tools for marketers leverage Amazon Bedrock -
Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
E-Book
The insurance data and AI revolution -
Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
Customer Story
One airport operator is making every journey personal for passengers -
Customer Story
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
White Paper
Creating Meaningful Data-driven Customer Journeys -
E-Book
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
Analyst Report
SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
E-Book
Cracking Tomorrow's CX Code -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-Book
The Path to a Single Customer View -
Customer Story
Predicting real-time insurance needs with hyperpersonalization -
Customer Story
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
Press Release
Resiliency or fragility? Ten 2023 predictions from SAS -
White Paper
Cracking Tomorrow's CX Code -
Analyst Report
SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022 -
White Paper
Banking in 2035: global banking survey report -
White Paper
Banking in 2035: three possible futures -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Customer Story
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach -
Customer Story
Protecting nature with dollars and sense -
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
Press Release
Preparing for the next disruption: 10 analytics trends to watch in 2022 -
Customer Story
Integrated marketing improves results for marketers and customers -
Customer Story
A customer connection is the special ingredient -
Customer Story
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Customer Story
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
Customer Story
Maximizing the reach and impact of an eHealth hub -
Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Customer Story
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
Article
The 5 new rules of retail -
Article
3 ways to rethink retail forecasting and demand planning -
Article
Reimagine marketing: Today, tomorrow and in times of disruption -
Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360 -
Customer Story
Using customer intelligence to optimize advertising sales -
Article
Customer data platform: What it is and why it’s important -
Article
Your customers aren’t afraid of new technologies. Are you? -
Article
Tread carefully with customer data platforms -
Article
Marketers and privacy -
Article
Digital transformation for SMBs -
Article
Five trends that will reshape customer experience -
Article
Under siege: Improving customer experience in banking -
Customer Story
Predictive analytics and AI deliver a winning fan experience -
Customer Story
Telecom calls on automation to improve market position -
Article
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
Article
What big data has brought to the privacy discussion -
White Paper
Keys to robust credit risk modeling and decisioning for better customer experience -
Article
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Article
Contextual engagement -
Article
Data and the customer experience -
E-Book
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
Article
How to improve your AI marketing skills -
Article
Building confidence in your customer experience -
Article
AI marketing: What does the future hold? -
Article
Three ways to improve real time marketing results -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
Article
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-Book
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
Article
What is marketing automation? -
Article
Real-time customer engagement is the future of experience management -
E-Book
White Paper
Tomorrow's telco -
E-Book
Improving Customer Experience -
Article
The marketing analytics must-haves -
Article
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence -
Article
R 'Ray' Wang: A conversation with a digital disruptor -
Article
IoT: The next best thing to reading your customer’s mind -
Article
Marketing for the midmarket -
White Paper
Redefining Brand Performance for the 21st Century -
Article
Linking data to the customer journey -
Series
The value of marketing metrics at Visa -
Article
Putting you at the frontier of the fan experience -
Series
Digital transformation: Moving from handshakes to householding at Comerica -
White Paper
Data Elevates the Customer Experience -
Series
Brand equity has a big role in RCI's strategy -
Article
Marketing operations: Five core competencies you must master -
Article
Customer journeys: How to be ready when customers visit -
Article
Customer journey management: Eliminating missed opportunities -
Article
Small but mighty: Modern marketing for the midmarket -
White Paper
Operationalizing and Embedding Analytics for Action -
Customer Story
The right offer every time -
Article
The marketer's dream: Harmonic convergence -
Article
Customer segmentation for the new digital experience -
Article
Using data to control unruly hotel pricing -
Series
The customer journey: Finding the buy signal -
Interview
Q&A: What's your level of digital marketing maturity? -
Interview
How do you know if you’re ready for Hadoop? -
Series
The customer journey: Why you need journey maps -
Article
Keeping your customers happy with assortment optimization -
Article
The modern marketing leader: Is your CMO ready? -
Article
Customer loyalty in a digital world: A new approach -
Customer Story
Optimization delivers more revenue while slashing marketing costs -
Article
Four multichannel marketing strategies that deliver exceptional customer experiences -
Article
Marketing measurement do's and don'ts -
Article
Out of size, out of mind -
Article
Empty shelves: The retail analytical talent deficit -
White Paper
The Architecture and Security of SAS® Marketing Operations Management -
Article
Building a high-performance marketing engine -
Article
Moving beyond the ad server -
Article
The first step in building a better customer experience -
Analyst Report
Gartner positions SAS as a Leader in the Magic Quadrant for Marketing Resource Management -
Article
The era of gargantuan data -
Article
Marketing optimization: Five lessons learned at a major US bank -
Article
Seven characteristics of the modern consumer -
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
Article
Improving customer experience with digital marketing -
Article
Three tips for data-driven marketing from the Las Vegas Sands -
White Paper
Unleashing the Power of Text Analytics for Travel -
Analyst Report
SAS is a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q3 2014 -
Article
Four ways Vail Resorts creates epic experiences -
Article
Do marketers need real-time analytics -
Article
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
Article
A lesson in customer service from Chick-fil-A President Dan Cathy -
Analyst Report
White Paper
Marketing Analytics for Manufacturing: Forging Customer Insights -
Analyst Report
The Total Economic Impact Of SAS Marketing Operations Management -
Primer
Customer Experience Management: What it is and why it matters -
Primer
Marketing Analytics: What it is and why it matters -
Primer
Customer Analytics: What it is and why it matters -
Primer
Digital Marketing: What it is and why it matters -
Primer
Multichannel Marketing: What it is and why it matters -
Primer
Personalization: What it is and why it matters -
Primer
Big Data Marketing: What it is and why it matters -
Primer
What is Digital Transformation: And why does it matter -
Customer Story
Hyper-personalized offers help consumer finance company elevate the customer experience -
Webinar
Real-Time Decision Manager -
Webinar
Data and AI: Accelerators of Banking CX -
E-Book
Brilliant decision? -
E-Book
Operational Marketing: From Hard Work to Heroic Performance -
E-Book
Retail Experimentation: The New Fundamentals -
E-Book
Strategic Marketing: From aspirational to exceptional customer experience -
White Paper
AI and analytics are powering a demand planning and customer experience revolution -
White Paper
SAS Experience 2030 -
E-Book
The Secrets of Delivering Exceptional Customer Experience -
White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
White Paper
Experience 2030: Pulse Report -
White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
White Paper
Experience 2030. The Future of Customer Experience is... NOW! -
E-Book
In-the-Moment Marketing -
White Paper
SAS - Hospitality Provider -
White Paper
Delivering Experiences That Win Business and Build Loyalty -
E-Book
Planning For CDP Success: A guided journey for choosing a customer data platform -
E-Book
Customer experience - now and into the future -
White Paper
Where does marketing stop and advertising begin?
Want to learn more?
We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself and a SAS marketing expert will get in touch to learn about your specific needs.