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Deliver personalized customer journeys using data and AI

Banking customer engagement solutions

Build customer loyalty by delivering relevant, individualized interactions in real time across all touch points.


Personalize the customer experience

Build customer loyalty by creating personalized experiences that engage customers with timely, relevant content. Capture and analyze online and offline customer data and behavior patterns so you can provide the right offer at the right time.

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Embedded customer data platform (CDP)

Seamlessly collect, enhance, extend and activate customer data in real time. SAS enables you to target the right audiences without costly and risky data duplication, grow top-line revenue, optimize costs and mitigate risks.

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Customer journey creation

Personalize the customer journey across touchpoints – both owned and third-party – using purpose-fit analytics to elevate engagement and drive long-term loyalty.

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Data activation

Activate messages across channels with our customer engagement platform. SAS enables faster decisions by unlocking time and cost savings through automation, integration and collaboration – from data to decisions.

How SAS delivers award-winning customer experience solutions

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    13%

    Jyske Bank saw its car loan completion rate jump to 13%.

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SAS Viya: The data and AI platform for your banking business

Transform your banking process, create customer loyalty and stay ahead of regulatory changes with faster, more productive data and AI you and your customers can trust. 

Recommended resources for banking customer experience solutions

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E-book

Personalized Advertising That You Control

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E-book

Planning For CDP Success: A Guided Journey for Choosing a Customer Data Platform

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Blog

Hyper-personalization as a differentiator for banks

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White paper

Marketing Attribution: Giving Credit Where Credit is Due

SAS is a leader in banking customer experience solutions

SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024.

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SAS is a Leader in The Forrester Wave: Real-Time Interaction Management, Q1 2024.

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SAS was positioned in the Leaders category for the 2024 IDC MarketScape for worldwide decision intelligence platforms.

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Featured Products

Learn more about our best-in-class, modern, multichannel marketing hub for customer engagement.

SAS Customer Intelligence 360

Comprehensive data management, advanced analytics and optimized customer journey creation.

  • Cloud, software as a service (SaaS) offering.
  • Complete customer understanding. 
  • Meaningful, relevant interactions.
  • Advanced measurement and reporting.

SAS Intelligent Decisioning

Real-time interaction management that spans beyond just the marketing department.

  • Proactive decision making.
  • Beyond business rules management.
  • Analytics infused throughout.
  • Scalable to meet your needs.

SAS 360 Match

Build your own advertising ecosystem with a fully independent, first-party ad server.

  • Open and transparent ad inventory monetization.
  • Personalized advertising for retail networks.
  • Personalized experiences for a better customer journey.