Collegiate Athletics
Deliver game-changing outcomes.
Increase fan and donor engagement. Maximize revenues. Improve student athlete success.
How SAS Delivers Superior Collegiate Athletics Analytics
Adopt a strong data and analytics strategy to surface insights about your fans, donors, sponsorships and athletes. SAS provides comprehensive solutions to identify areas for improvement, drive new revenue growth, increase fan and donor engagement, and set your student-athletes up for success – both on and off the field.
Comprehensive view of data
- Integrate, clean and prepare siloed data from your ticketing, advancement, CRM, merchandise, point-of-sale and student systems to prepare for analytics.
- Predict fan and donor trends using advanced analytics for personalized sales, marketing and fundraising campaigns.
- Gain a 360-degree view of your fans, donors and student-athletes.
Fan & donor engagement
- Uncover hidden insights to increase revenue streams, including ticket sales, donations and club memberships.
- Contact fans when and how they prefer so your communications are welcome and relevant on optimal channels.
- Personalize your marketing strategies as engagement behaviors change.
Student-athlete success
- Enhance student-athlete recruiting efforts.
- Identify academic pathways that lead to improved student-athlete preparedness and success.
- Use analytic insights from historical data and IoT devices to improve student-athlete performance and injury prevention.
Venue optimization
- Optimize seating and ticketing for the season and individual events to maximize revenue.
- Enhance fan experience, loyalty and safety.
- Customize logistics and seating scenarios across the institution, including arenas, event venues, parking and transportation.
Analytics expertise
- Benefit from more than four decades of analytics innovation and best practices.
- Gain immediate and long-term value by having our experienced consultants work alongside you and your team.
- Trust SAS for our track record of successfully delivering analytics solutions to both professional and collegiate sports organizations.
Why choose SAS® for collegiate athletics analytics?
SAS enables athletic departments to benefit from a data and analytics strategy to improve fan and donor engagement and drive better outcomes for student-athletes.
Connect with fans
Access critical data from several sources to understand the value a fan currently has with your brand.
Personalize campaigns
Deliver custom content to the right fan or donor segment, at the right time, through the right channel – including web, mobile, email and text.
Cultivate sponsorships
Surface new sponsors and add value to existing relationships.
Boost revenues
Create new opportunities to engage fans and sponsors, drive ticket sales, increase donations and boost club memberships.
Maximize athletic department profitability
Optimize pricing strategies for ticketing, merchandise and concessions. Analyze operational expenses to budget from season to season.
Improve student-athlete success
Help more student-athletes achieve their full academic potential, ensuring that more cross the graduation finish line.
SAS is an incredible partner for NC State Athletics and brings so much innovation and possibility to what we do. Boo Corrigan Athletic Director North Carolina State University
Interested in our sports data analytics solutions?
Recommended Resources for Collegiate Athletics
- Blog Post Should teams draft more offensive linemen?Explore arguments both in support and against the claim that drafting offensive linemen translates to team success.
- Blog Post Why Venue Optimization Is Critical & How It WorksDiscover how you can maximize revenue (or fans in stands) under ever-changing COVID-19 restrictions – and in a post-pandemic world.
- Webinar Analytics for Higher EducationJoin us for this special summit focused on how leaders in higher education are using analytics to make the most out of their data and enhancing every aspect of their institutions.