SAS appoints new Managing Director for Malaysia, Indonesia and Vietnam to accelerate data analytics growth in the region

SAS, the global leader in AI and analytics software, is pleased to announce the appointment of Febrianto Siboro as the new Managing Director for Malaysia, Indonesia, and Vietnam. This move aims to fortify SAS's presence in Southeast Asia, leveraging regional synergies and capitalizing on the growth of the data analytics market in the region.

In his new role, Febrianto will lead in driving business growth in Malaysia, Indonesia, and Vietnam, which will form a cluster under his leadership. His focus will be on cultivating and strengthening channel partnerships, fostering collaboration with key stakeholders, and enhancing customer satisfaction by empowering businesses and organizations on their digital transformation journey through advanced analytics.

"With Indonesia and Vietnam amongst the top largest digital economies in Southeast Asia as well as the fastest in the region¹, the potential for data analytics to drive business value and transformation is immense. Combining the talents and resources of these countries as a region enable us to diversify our value proposition and service offerings, that will lead to more competitive and innovative offerings for our customers. I look forward to working closely with our partners and customers to deliver innovative solutions that address their unique challenges and opportunities,” said Febrianto Siboro, Managing Director for Malaysia, Indonesia & Vietnam, SAS Institute.

"Febrianto Siboro brings a wealth of experience and a deep understanding of the Southeast Asian market to SAS. His leadership will play a pivotal role in driving our partnership and growth strategy in Malaysia, Indonesia, and Vietnam. As the demand for data analytics continues to surge in these dynamic markets, Febrianto's strategic vision and expertise will position SAS at the forefront of innovation, helping our organizations harness the power of analytics to make data-driven decisions,” said Amir Sohrabi, Regional Vice President & Head of Digital Transformation, Emerging EMEA & Asia, SAS Institute.