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Provide a better media customer experience with your own advertising ecosystem

Media customer experience analytics solutions

Engage your customers with hyperpersonalized ads driven by a real-time decision engine. Take full control of your monetization strategy and use targeted advertising to maximize returns in retail and commerce media networks.



Personalize the entire customer journey

Improve customer engagement with digital advertising solutions that provide a 360-degree view of customer behavior and identity. Our solutions deliver trustworthy insights that help you provide a hyperpersonalized marketing and advertising experience.

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Ad personalization

Use the power of customer data to deliver personalized ads to retail sites and networks.

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Media monetization

Monetize ad inventory openly and transparently with a first-party ad server.

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Retail media networks

Create premium-quality personalized customer experiences for a better customer journey.

The value of media customer experience analytics

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    40 million

    A year after its launch, the ITVX platform boasts an impressive milestone of 40 million registered viewers and a remarkable 2.7 billion streams, setting a new record for ITV.

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SAS Viya: The data and AI platform for your TMT business

Increase productivity, deliver exceptional customer experiences, accelerate innovation and achieve market growth with faster, more productive data and AI you and your customers can trust.


Recommended resources for media customer engagement

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Demo

SAS 360 Match

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White paper

Take Control of Your Ad Personalization: Boost Revenues and Customer Engagement

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White paper

Where Does Marketing Stop and Advertising Begin? Navigating the World of MadTech

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Webinar

Take Back Control of Your Advertising Efforts: Here’s How


SAS is a leader in analytics solutions

SAS is a Leader in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023

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SAS is a Leader in The Forrester Wave:
Real-Time Interaction Management, Q1 2024

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SAS is a Leader in The Forrester Wave: Customer Analytics Technologies, Q2 2024

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Featured products

Learn about our customer experience products that help digital media companies increase ad revenue.

SAS Customer Intelligence 360

Comprehensive data management, advanced analytics and optimized customer journey creation.

  • Cloud, software as a service (SaaS) offering.
  • Complete customer understanding.
  • Meaningful, relevant interactions.
  • Advanced measurement and reporting.

First-party ad server | SAS 360 Match

Real-time interaction management that spans beyond just the marketing department.

  • Media monetization fully in your control.
  • Hyperpersonalized experience with real-time decisioning.
  • Digital ad forecasting with conversion tracking.
  • Personalized ads to retail media networks.