Personalised advertising that you control

About this eBook:

Banks have years of rich data on each customer’s transaction history and spending behaviour—putting them in a much stronger position to deliver effective personalised offers and marketing campaigns than most other industries.

Yet many banks still struggle to deliver the right message at the right time to the right customer, even on their own online and mobile banking apps. Download this eBook to understand how personalised marketing is an achievable dream, and with SAS 360 Match you can harness your bank’s data for your bank’s benefit.

About SAS:

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW^®.