IN PARTNERSHIP WITH
SAS® Customer Intelligence
Webinar Series:
STATE OF DATA
TELCO MEDIA PEER PERSPECTIVES
ON A FEDERATED DATA LANDSCAPE
On-Demand Webinar
The Industry Lens Webinar Series:
In conversation with Telco Media.
In partnership with Snowflake
About the webinar
Join us as we focus on the state of data in Telco Media heading into 2023 and beyond to discover the obstacles and opportunities in the road ahead.
Mike Turner, Principal Business Advisor Customer Intelligence at SAS UKI, and Fawad A. Quershi, Industry Field CTO at Snowflake will be joined by by Artur Szymanski, Principal Business Solution’s Manager for Telco at SAS, to unpack the biggest data challenges the industry faces, before discussing how the newly reengineered SAS Customer Intelligence 360 has been built to overcome them.
19th January, 2022 | 10am - 11am GMT
In this webinar, we’ll be tackling:
- How to stay ahead of continual speed and range of data increases.
- How to scale while retaining a personalised approach to customers.
- How to meet both today’s telco data challenges, and those on the horizon.
- What federated data means for telco media, and its opportunity for you.
- How to access your data without ETL tools or moving your data into 3rd party marketing clouds.
- The AI opportunity for your data, including in automatically generating Analytical Base Tables (ABT’s).
SAS and Snowflake have partnered to address the biggest questions in telco media. See what answers we have in store.
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About the Experts
Mike Turner
Principal Business Advisor Customer Intelligence at SAS UKI
Mike has over 30 years of experience working across many different industry sectors and has held many senior business roles. He has led mixed teams of creative and technical resources in marketing agencies, consultancy, supply and demand side commercial businesses, and led two start up organisations through their incubation and early development. Today, as well as his consultancy work at SAS, he continues to support two Digital Marketing MSc courses in London with Regents and Royal Holloway Universities as well as working with a number of organisations and partners providing consultative business advice, mentoring, and strategic direction. Mike is also the Chairperson of the trustees for a small local community charity and a Parish Councillor in Norfolk, UK where he lives.
Fawad A. Quershi
Industry Field CTO at Snowflake
Fawad is a strategic technology leader with more than two decades of international industry project experience involving consulting on enterprise data warehouses, big data analytics, and cloud solution architectures. He has worked across all stages of the technology life cycle starting from Engineering, Professional Services, Pre-Sales, and Business Development. In his current role he works as Global Industry Field CTO, helping customers in the Telecommunications, Utilities, Manufacturing, Travel and Transportation sectors. He is passionate about sustainability and helps his clients in achieving their sustainability goals through the use of data and analytics.
Artur Szymanski
Head of Telco & Media at SAS Poland
Artur has 20-year experience of working in telco industry in Poland as well as in the UK.In SAS responsible for generating value from analytics mainly for marketing and sales areas and maximizing operational effectiveness of telco companies