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Exploiting the power of data in the experience economy.
By Tiffany Carpenter, Head of Customer Intelligence Solutions, SAS UK


Economies don’t stand still. Three hundred years ago the Agricultural Revolution began. It was quickly succeeded by the Industrial Revolution. Now we’re in the midst of another momentous economic shift – the movement away from a product-based economy to an experiential one. In the new economy, brands offer more than goods and services.
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Summary

To deliver excellent experiences, brands must be able to provide a joined-up experience across all decisions made to and about customers and across all channels. They need to be able to automate those decisions at scale and in real-time. Importantly, decision making needs to be agile and dynamic to keep pace with fast moving data and complex customer journeys. Analytics and machine learning is key to delivering this which is why it makes sense to work with an analytics partner that has a track record of delivering results for businesses.

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