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Fractal Analytics: Why small decision aggregation is the way ahead in the continuous data era.
By Peter Pugh-Jones, Head of IoT Operations EMEA & AP


The commercial world is abuzz with radical businesses whose strategies and business models are entirely built on algorithms and advanced analytics. These start-ups are certainly making their mark on the world by exploiting the value of big data, but what if your organisation wasn’t built that way?
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Summary

Though so many market disruptors appear to be building their business models on the algorithms generated by advanced analytics, there is an equally powerful business case to be made for advanced analytics for granular level, decision-making. Especially in highly competitive markets, where being able to improve the performance of every component of internal processes and external customer experiences can scale up to deliver transformative outcomes.

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