Choice. It's a wonderful thing.
Depending on where you sit in the market consumer choice presents either a fearsome threat to your lines of revenue or a wonderful pool of opportunity brimming with profit potential. From the consumer’s perspective it’s never been easier to get under the skin of what a brand is offering, or to scan the Net for bigger and better products, services and promotions... Continue reading the full paper by completing the form.
Customer Intelligence for the always-on digital economy.
By Mike Blanchard, Head of Customer Intelligence Solutions, SAS Northern Europe
Key aspects discussed in this paper
- Insight-at-speed: the new battleground of competitive advantage
- The new Customer Intelligence; The three critical capabilities successful brands integrate.
- Advanced Analytics; Why a one-size-fits-all approach is unfit for purpose in the digital economy.
- Into the smart future of Customer Intelligence; How can SAS transform your insight capabilities, loyalty and profitability?
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