Report finds workers in data analytics ‘expect’ significant salary growth in 2025

Study found 37% of organisations are also planning increases in their data workforce this year 

A recent study of data analytics and AI workers in Ireland has revealed a positive outlook for salary growth with 63% expecting to see a salary increase of up to 10% this year. The findings show demand for data-related skills remains high and reflects the investment organisations are making, despite Ireland’s GDP in 2024 being expected to decline by 0.5%.

The survey by the Analytics Institute and leader in data and AI, SAS, also reflects optimism around hiring as 37% of organisations in Ireland confirmed their intention to increase their data workforce by more than 10% this year. Job stability looks positive too, with 81% of employees intending to stay with their current employer in 2025.

Respondents revealed that job satisfaction remains high with nearly three-quarters of workers saying they would recommend their employer to a friend, while 39% said they enjoy their current role “a lot” and 50% said they enjoy it “a moderate amount”.

The findings have been revealed in the Data Salaries and Job Sentiment Analysis 2025 report, which surveyed 200 professional Analytics Institute members working in data analytics and AI roles. It highlights the latest trends shaping the data sector from salary expectations and job opportunities to employee sentiment and training requirements.

Alan McGlinn, Ireland County Lead at SAS, said: “These findings prove that demand for AI and data-related skills remains high, and this is reflected in salary levels, increases and rising optimism about wage growth in 2025.

“While employees with these skills are in demand, those with the right combination of skills will be in particularly high demand. The findings reveal that those who changed employer within the last 12 months received significantly higher salary increases, and we might start to see more rapid career progression for some individuals and higher staff turnover.”

Data visualisation and BI reporting were revealed as critical skills to the sector, with 70% of people still believing them to be important, along with project management. Meanwhile, the report showed statistical modelling and prescriptive analytics as declining skills areas due to reduced demand for traditional predictive approaches. Not surprisingly machine learning and AI has gained consistent importance, growing from 30% in 2023 to 34% in 2025.

Lorcan Malone, Chief Executive of The Analytics Institute, said this sheds light on the key drivers for talent retention and workforce upskilling within the data analytics and AI sectors.

He added: “By understanding these dynamics, businesses can better position themselves to attract, develop, and

retain the talent they need to stay ahead in an increasingly competitive market.

“The rapid expansion of AI technologies is beginning to reshape the world of work. As companies seek to leverage these technologies, they must ensure their teams are not only equipped with the latest technical skills but also able to adapt to a constantly changing landscape. This makes investing in talent development and upskilling initiatives more critical than ever.”

While employees with these skills are in demand, those with the right combination of skills will be in particularly high demand. For those who had changed jobs within the last 12 months, the top reasons employees gave for this were:

•  Increased salary (67%)
• For a more interesting and challenging role (32%)
• For increased remuneration (21%)
• For better working conditions / culture (14%)

For those who hadn’t changed employers in the last 12 months, a high proportion had still received a salary increase, but beyond this, other important factors for jobs satisfaction they highlighted included:

•    Meaningful work (64%)
• Supportive boss (48%)
• Hybrid work (43%)
• Career progression (32%)
• Nice colleagues (30%)

Overall, the report proves that as businesses increasingly rely on data-driven insights to make critical decisions, the demand for professionals with key skills remains high. Organisations that understand the incremental gains that employees with these core skills can deliver across their business, are willing to reward the best performers with significantly higher salaries and the added support to do their jobs well.

To find out more about how SAS can help businesses to work smarter with data and AI visit www.sas.com.

The full report can be found here.