Ireland features amongst global leaders in embracing hyperautomation

Irish businesses feature prominently in a list of nations embracing hyperautomation according to new research by analytics leader SAS.

David Shannon, Head of Hyperautomation, at SAS UK & Ireland, says that as interest in the AI-powered technology surges, Irish firms are amongst the global leaders in embracing new opportunities.

“We know from our own research that companies are already using hyperautomation to drive efficiency, customer service and innovation,” he said.

“This is particularly true of competitive consumer-centric industries like retail, fulfilment, insurance and financial services, where it can give businesses the edge over their rivals.”

His comments come after research by SAS showed that while interest in the technology continues to rise across the bulk of nations featured in the research, Ireland ranked fourth out of 24 countries analysed, with 2.49 people in every 10,000 looking for ‘hyperautomation’ and related keywords between 2020 and 2021.

Leading the way was Finland, with 4.5 out of every 10,000 people searching for the term online, followed by Sweden with just under 3 and Switzerland at 2.74. The UK appeared in 12th position in the rankings.

The term ‘hyperautomation’ was first coined by Gartner in 2019 and refers to the AI-driven technique of processing multiple large datasets from across an organisation in a cloud-based ‘always-on, always-connected’ system.

David Shannon added: “While search data can’t tell us everything, it’s a useful barometer to test the mood of nations. Awareness has grown rapidly in some countries in just three years, indicating where demand could be strongest.

“Automation has enabled businesses of all sizes to transform their operations, and hyperautomation is the next step in the journey. Now is the time for them to build it, and other advanced technological solutions, into their digital strategies.”

Notes to editors

Using Google Keyword Planner, SAS looked at thousands of searches for 40 hyperautomation-related keywords in every country to discover which locations are searching the most for hyper automation.

Data correct as of March 21, 2022.