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Customer Stories

SAS® helps Indigo get personal with reading enthusiasts

About this article

With the growth of discount competitors in the market, Indigo needed to better manage and utilize its customer data to increase repeat business. Indigo had no shortage of good customer data, what they lacked were the appropriate analytic tools and strategies to optimally identify and target strategically relevant customer segments. By partnering with SAS, Indigo has nearly doubled its campaign results and grown its revenue base, proving that it is still a fierce competitor even in the face of discount retailers.

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