Telecom, Media & Technology Analytics

Drive revenue growth, personalize ads and show ad buyers ROI with ad inventory and audience analytics solutions

Ad inventory & audience analytics solutions

Accurately deliver targeted ads, automate at scale, boost productivity, improve forecasting, and optimize ad inventory and pricing to grow your business.

Why choose SAS for media customer experience solutions?

Create agile customer experiences that build long-lasting brand loyalty while optimizing cost-to-serve.

Optimize ad inventory and improve forecasting

Enable inventory and pricing teams to manage ads and drive revenue with analytics for forecasting accuracy. Our solution empowers sales teams with real-time proposals.
Identify optimal pricing and increase revenue

Optimize pricing with real-time recommendations that consider a wide variety of factors for better accuracy. Users of any skill level can learn this and more from the data.
Give ad buyers the targeting and ROI they expect

Assure ad buyers you will deliver the right ads to the right people at the right time and price. Trustworthy AI and machine learning maximize revenue and provide measurable ROI.

Maximize profitability and improve customer satisfaction

Trustworthy AI and advanced analytics harness your audience data and provide actionable insights. SAS solutions help you outperform the competition, improve your marketing efforts, satisfy audiences, innovate faster and increase revenue.

Demand & ad inventory forecasting

Analyze cross-platform audience data for accurate forecasts, seasonality, past performance, channel and more.

Pricing optimization

Optimize pricing with automated rate card creation and campaign-specific dynamic pricing recommendations.

Ad targeting & personalization

Personalize experiences, minimize churn and optimize inventory for maximum revenue with trustworthy AI and machine learning.

The value of ad inventory & audience analytics solutions from SAS

36 billion

ITV, the UK’s largest commercial broadcaster, serves 36 billion highly targeted and personalized ad impressions per year into streaming platforms.

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10%

MAFRA media group, the largest multimedia house in the Czech Republic, increased ad revenue by 10% with our solution that enabled faster, more efficient campaign management and better, more granular reporting.

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1,500

REA Group manages 1,500 campaigns, 7,000 line items and 4,000 pieces of creative each month – the sheer scale of which is 3.2 billion ad impressions served up every 30 days.

Read the story Read the REA Group story
A global media company accurately forecasts streaming audiences to support ad sellout and pricing. The company overcame unstructured, siloed sales and ad server data and "black box” forecasting with low confidence and inaccurate operational and corporate forecasts, and achieved better forecasts to maximize ad inventory utilization.

SAS Viya: The data and AI platform for your TMT business

Increase productivity, deliver exceptional customer experiences, accelerate innovation and achieve market growth with faster, more productive data and AI you and your customers can trust.

Discover how SAS Viya can help

Recommended resources for ad inventory & audience analytics solutions

Video

Build Your Own Advertising Ecosystem

Solution Brief

Improve Media Sales With AI and Machine Learning

Read the solution brief Read the Improve media sales with AI and machine learning solution brief

White Paper

Where Does Marketing Stop and Advertising Begin? Navigating the New World of MadTech

Get the white paper Get the Navigating the New World of MadTech white paper

Solution Brief

Build a Successful Monetization Strategy: Increase Profitability While Lowering Advertising Costs

Read the solution brief Read the Build a successful monetization strategy solution brief

Explore resource hub Explore the resource hub

SAS is a leader in analytics solutions

SAS is a Leader in The Forrester Wave^™: Real-Time Interaction Management, Q1 2024

SAS is a Leader in The Forrester Wave: Customer Analytics Technologies, Q2 2024

SAS is a Leader in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023

Featured products

Learn more about our digital media analytics products and solutions for audience data and ad inventory management – and how they will help you improve profitability.

First-party ad server | SAS 360 Match

Build your own advertising ecosystem with an independent, flexible first-party ad server.

Media monetization fully in your control.
Hyperpersonalized experience with real-time decisioning.
Digital ad forecasting with conversion tracking.
Personalized ads to retail media networks.

Learn about SAS 360 Match
SAS Forecast Server

Produce large numbers of forecasts quickly and automatically to improve planning and decision making.

Easy-to-use GUI and automatic forecasting.
Scalability and modeling.
Automatic outlier detection.
Interactive time series exploration and analysis.

Learn about SAS Forecast Server
SAS Optimization

Use a powerful array of optimization, simulation and project scheduling techniques for identifying actions that will get the best results, while operating within resource limitations and other relevant restrictions.

Cloud-native with robust, intuitive algebraic optimization modeling language.
Powerful optimization solvers and presolvers.
Network flow optimization.
Decomposition algorithm (automated Dantzig-Wolfe).

Learn about SAS Optimization
SAS Visual Forecasting

Generate large numbers of trustworthy forecasts, quickly and automatically, using time series and machine learning techniques.

Cloud-native, open forecasting ecosystem.
Automatic time series analysis and forecasting.
Interactive modeling.
Machine learning and deep learning.

Learn about SAS Visual Forecasting
SAS Visual Text Analytics

Scale the human act of reading, organizing and extracting useful information from huge volumes of textual data.

NLP, ML and deep learning methods and linguistic rules.
Native support for 33 languages and LLM-based classification.
Trend, sentiment and corpus analysis.
Hybrid modeling approaches.

Learn about SAS Visual Text Analytics

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Drive revenue growth, personalize ads and show ad buyers ROI with ad inventory and audience analytics solutions

Ad inventory & audience analytics solutions

Why choose SAS for media customer experience solutions?

Optimize ad inventory and improve forecasting

Identify optimal pricing and increase revenue

Give ad buyers the targeting and ROI they expect