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Grow your business and retain your customers with best-in-class TMT analytics powered by data and AI

Telecom, media & technology analytics solutions from SAS

Discover how data and AI from SAS help TMT organizations be more competitive with faster insights to navigate complex markets, deliver better experiences and increase revenue.


Trusted by:

  • Vodafone logo
  • Mafra logo
  • Telefonica logo
  • REA Group logo
  • 1&1 logo
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Take control of your ad personalization: Boost revenues and customer engagement.

SAS in TMT: Facts & Figures

We know your industry. SAS meets the needs of media and telecom businesses of all sizes. Our experts have the deep industry expertise to understand and solve your nuanced challenges.

>670

TMT companies use SAS worldwide

>80

countries with SAS TMT customers

90%

of the top 100 global telecom companies are SAS customers​


TMT analytics solutions for your media or telecom business

Work smarter, innovate faster, increase productivity and maximize ROI.

Digital media analytics

Deliver the right ad to the right audience at the optimal time, price and channel, ensuring measurable ROI for advertisers.

Telecom analytics

Harness your data to make decisions that enhance connectivity, deliver excellent connectivity, improve digital experiences and ensure a profitable future.

Choose SAS: A leader in TMT analytics innovation

SAS® Viya® helps TMT organizations automate data-driven decisions, deliver exceptional customer experiences, protect their bottom lines and achieve market growth.

Create growth and long-term profitability by providing outstanding service.

Reduce costs, make the best pricing decisions and realize value faster.

Build market trust, prevent fraud, mitigate risk and maximize profitability.

Speed up innovations that increase productivity and keep audiences engaged.

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We help our customers innovate for tomorrow

60 billion

ITV achieved highly-targeted, real-time ad decisioning at a massive scale. The media company went from serving 36 billion to 60 billion ad impressions per year into streaming platforms.

30%

Vodafone uses automation from SAS to improve its market position, reducing customer churn by 30% while increasing incremental revenue by 2%.

1,500

REA Group relies on SAS for granular, rapid advertising inventory management, managing 1,500 campaigns on one end-to-end platform each month.

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5G Disaggregated NWDAF Network Data Analytics Function

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SAS is a leader in AI and analytics

SAS is a Leader in The Forrester Wave: Enterprise Fraud Management, Q2 2024

SAS is a Leader in the 2024 Gartner® Magic Quadrant for Data Science and Machine Learning

SAS is a Leader in The Forrester Wave: Customer Analytics Technologies, Q2 2024