SAS a Leader: Gartner 2016 Magic Quadrant for Merchandise Assortment Management Applications

For the third consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Merchandise Assortment Management Applications.

“Because competitors are only a click away, today’s retailers must know their customers to ensure sales don’t slip away,” said Dan Mitchell, Business Director at SAS’ Retail Practice. “Analytics is the only accurate way to anticipate customer needs in whatever channel they choose to shop. SAS helps equips retailers with data-driven insights to boost profits and expand sales, all while improving the experience for customers online, in-store and on their phones.”

With SAS^®, organizations can:

• Develop successful assortment plans that allow analysts to drill down to the store level to identify and manage exceptions.
• Tune assortments to meet customer demand for style, color or size.
• Tailor assortments quickly using analytics and customer insights.

When a complete picture of the customer emerges – who they are, what they buy, and how they buy it – a retailer can make smarter decisions to market and drive sales. Guided by predictive analytics, SAS helps retailers manage the process on and off the sales floor through assortment optimization, merchandise financial planning and merchandise location planning. Learn more about SAS Integrated Merchandise Planning.

According to Gartner, “The market for retail assortment management applications (RAMAs) continues to grow, with strong demand from Tier 1 retailers in all segments of North America, Western Europe and Asia/Pacific. This is in response to the need to improve inventory productivity by ensuring that the assorted products are stocked in the most appropriate locations to serve customers… There are more than 250 global retailers operating in this market. RAMA products support activities and business processes that are critical to the fulfillment of customers' needs.”

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_{Gartner, Inc., Magic Quadrant for Merchandise Assortment Management Applications, September 1, 2016.}