Paul Jones
Senior Director of Customer Advisory Northern Europe

Steering SAS's Northern European customer advisory team, I look to champion the application of transformative AI and analytical strategies across diverse industries for our customers. My role is guiding and advising organizations through their AI and data conundrums, ensuring they harness the full potential of their information assets for appreciable business impact.
My tenure at SAS has been marked by spearheading initiatives in cloud applications and big data, particularly influencing the adoption of modern data and decision architectures within our client base supporting the practical deployment of AI. These efforts have culminated in the largest cloud deployment of SAS Viya in EMEA. Committed to delivering successful outcomes, my approach is hands-on, collaborating closely with customers to shape their technological and analytical futures. I’ve had extensive practical experience with technology change and implementation programmes at large multi-nationals, working with a number of large global organizations including NatWest, LBG, Capital One, BOA, NAG and in the UK and Nordic public sector.
Speaker engagements
When | What | Where | Organizer |
2020 | Embedding agility: driving an effective digitalization strategy: Practical thoughts on operationalizing analytics in the Cloud. | Virtual | SAS & Stratacent |
2020 | Industry Panel event: Agile, flexible, scalable: futureproofing digital strategies for banks | Virtual | MoneyLive |
2019 | National analytics summit | Dublin | Analytics institute |
2017 | Radio Interview: Data - Tapping into its value | BBC Radio Interview | BBC |