ANALYTICS INSIGHTS
Transform data into the best decisions
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Article
What is synthetic data? And how can you use it to fuel AI breakthroughs?There's no shortage of data in today's world, but it can be difficult, slow and costly to access sufficient high-quality data that’s suitable for training AI models. Learn why synthetic data is so vital for data-hungry AI initiatives, how businesses can use it to unlock growth, and how it can help address ethical challenges.
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Unlocking a strategic approach to data and AIAI is only as good as the data that powers it – this is a fundamental truth about data and AI that defines the limits of what’s possible with artificial intelligence. It may seem surprising, but it's rarely a bad algorithm or a bad learning model that causes AI failures. It's not the math or the science. More often, it's the quality of the data being used to answer the question.
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AI anxiety: Calm in the face of changeAI anxiety is no joke. Whether you fear jobs becoming obsolete, information being distorted or simply missing out, understanding AI anxiety can help you conquer it.
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What are AI hallucinations?Separating fact from AI-generated fiction can be hard. Learn how large language models can fail and lead to AI hallucinations – and discover how to use GenAI responsibly.
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What are chatbots?Chatbots are a form of conversational AI designed to simplify human interaction with computers. Learn how chatbots are used in business and how they can be incorporated into analytics applications.
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A data scientist’s views on data literacyData literacy is a social imperative – and understanding data and data analysis is critical for being a responsible citizen. Get a data scientist and teacher's perspective on the value of having foundational knowledge so you can more easily tell data facts from data fiction.
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Analytics leads to lifesaving cancer therapiesA long-shot treatment offers hope to 10-year-old Harrison after he learns the DNA profile of his cancer is resistant to chemo. Find out how data and analytics play a role in cancer research and cancer treatments that are saving lives.
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Analytics tackles the scourge of human traffickingVictims of human trafficking are all around us. From forced labor to sex work, modern-day slavery thrives in the shadows. Learn why organizations are turning to AI and big data analytics to unveil these crimes and change future trajectories.
Analytics: The Basics
- Overview
- Big Data Analytics
- Data Mining
- Predictive Analytics
- Statistical Analysis
- Blockchain
- Neural Networks
- Data Science
- Algorithm
- Data Scientists
Analytics
If you're reading this, you probably know at least a little – maybe even a lot – about analytics. According to Wikipedia, analytics is "the discovery and communication of meaningful patterns in data." Seems obvious, right? Where the real story with analytics lies, however, is in what you can do with it. Think in terms of possibilities. Opportunities. Discoveries. Made possible by technological advancements in analytics that were never even dreamed of not so very long ago, within your lifetime. So let's explore the topic of analytics together. We'll share insights from the brightest minds in analytics – insights that you can turn into ... well, it's up to you.
Big Data Analytics
As data floods your organization on a daily basis, the question is no longer "What is big data?" Instead, it's "What can we do with the big data we have?" The answer, of course, is integral to the future of your business. And big data analytics opens up the world of the possible. With big data analytics, you can implement data mining, predictive analytics, text mining, forecasting and optimization to explore your options and make the best possible business decisions.
Data Mining
Have you heard the one about the retailer that discovered diapers and beer are often purchased together? What about the telco that can predict your likelihood to switch carriers based on how many of your friends have already switched? These businesses used data mining to uncover completely unexpected insights in their data. What secrets are hiding in your ever-growing data stores? Find out with data mining.
Predictive Analytics
So you’ve embraced the power of collecting and analyzing data. That’s a great first step, but it just scratches the surface. To get the most out of your data, you need to anticipate the future, not just analyze the past.
Whether you want to attract new customers, assess payment risk, identify fraud or forecast energy demand, predictive analytics can provide answers to your most complex questions.
Statistical Analysis
Statistical analysis isn’t just for sports geeks and political pollsters. Every day, statistics plays a critical role in informing public policy and improving human welfare. The field of statistics has grown from sampling populations to analyzing even the biggest of big data sources.
Today’s statisticians are tracking endangered species, improving agricultural processes and predicting the best treatments for complex diseases. There's a lot going on with this influential field and the statistical programming techniques used by today’s statisticians.
Blockchain
What can you store in blockchain besides Bitcoin transactions? Insurance claims, medical records and even voting records can all be stored in blockchain. Simply put, blockchain is a distributed data architecture that stores data and transactions – and validates the accuracy of those transactions by consensus. Learn more about blockchain and how you can analyze blockchain data.
Neural Networks
Neural networks are computer programs designed to imitate how the human brain learns and searches for patterns. Often referred to as artificial neural networks (ANNs), they are ideally suited to solving real-world problems in different fields. Much like a human brain, they can be trained over time to improve their interpretations of data.
Data Science
Data science remains one of the hottest fields in analytics. It’s also the hardest to staff and define. We explain it here with examples, use cases and plenty of data science resources.
Algorithm
If you watched a movie recommended to you, searched for a recipe or talked directly to your phone today, you interacted with an algorithm. How do algorithms work and how pervasive are they? We have the answers to those questions and more.
Data Scientists
Explore the transformative role of data scientists in today's digital era. Understand their skills, the evolution of their profession, and the impact they bring to modern businesses.
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